Marketing Manager

Ricebowl; Selangor; On-site; MYR 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a dynamic Marketing Manager passionate about food and lifestyle branding. In this role, you will spearhead marketing strategies that enhance brand visibility and customer engagement, particularly within the Chinese-speaking community. You will lead promotions, manage content across digital platforms, and collaborate with creative teams to produce compelling campaigns. The ideal candidate will possess strong leadership skills and a creative mindset, thriving in a fast-paced environment while balancing multiple projects. Join a supportive team culture that values open communication and work-life balance, and make a significant impact in the F&B industry.

Benefits

Medical Claim

EPF / SOCSO / PCB

Flexible working hours

Company trip

Casual dress code

Marriage Leave

Compassionate Leave

Work-life balance

Comfortable workplace

Supportive team culture

Qualifications

• At least 5 years of marketing experience, with 2 years in F&B.
• Able to communicate in Mandarin and English, Bahasa Malaysia is a plus.

Responsibilities

• Lead marketing activities from planning to execution and analysis.
• Manage content creation across digital platforms and conduct market research.

Skills

Marketing Strategy

Content Marketing

Social Media Management

Project Management

Analytical Skills

Leadership

Multitasking

Market Research

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Digital Marketing Tools

Social Media Platforms

Advertising Platforms

Job description

Fewer than 10 applicants. Your chances are good!

Are you a creative, data-driven marketer with a passion for food and lifestyle branding? We are looking for an experienced Marketing Manager with a strong background in the F&B industry to lead marketing strategies that drive brand visibility, customer engagement, and business growth.

Requirements:

Bachelor’s degree in Marketing, Communications, or related field

At least 5 years of experience in marketing, with minimum 2 years in the F&B industry

Able to speak and write in Mandarin and English (Bahasa Malaysia is a plus)

Familiar with social media, paid ads, content marketing, and influencer collaboration

Creative mindset with strong analytical and project management skills

Experience working with dine-in and delivery campaigns

Strong leadership skills with the ability to guide and mentor junior team members

Able to multitask in a fast-paced environment

As our Marketing Manager, you will take charge of all marketing activities, from planning and execution to analysis and reporting. You’ll work closely with our operations and outlet teams to launch campaigns that resonate with our target audience—especially the Chinese-speaking market.

This role is ideal for someone who understands local food culture, consumer trends, and can turn insights into compelling campaigns.Develop and execute end-to-end marketing strategies focused on brand awareness, dine-in traffic, and delivery growth.

Key Responsibilities:

• Lead promotions, new menu/product launches, festive campaigns, and loyalty programs
• Manage content creation across digital platforms including social media, influencers, and advertising
• Conduct market research to understand customer behavior and trends, especially within the Chinese-speaking community
• Collaborate with design and creative teams to produce high-quality visuals and messaging
• Ensure consistent branding and execution across all outlets
• Monitor and analyze campaign performance and adjust strategies for best results
• Manage external vendors, media partners, and agencies as needed
• Lead and develop a small in-house marketing team
• Marriage Leave, Compassionate Leave
• 5-day work week (Monday to Friday)
• Flexible working hours (can choose 8am-5pm or 9am-6pm)
• Comfortable workplace with plenty of parking space available.
• Casual dress code
• Work-life balance
• Company trip
• Clear and open communication within the team.
• Supportive and friendly team culture

Additional Benefits

• Medical Claim
• EPF / SOCSO / PCB

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