Business Analyst, Lending Analytics & Campaign Management

Alliance Bank; Kuala Lumpur; On-site; MYR 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Business Analyst specializing in Lending Analytics and Campaign Management. In this pivotal role, you will leverage your analytical expertise to drive insights and support strategic initiatives for the Credit Card Portfolio. Your responsibilities will include data extraction, campaign management, and process improvement. With a focus on collaboration and communication, you'll engage with business stakeholders to identify pain points and optimize opportunities for growth. If you are passionate about data-driven decision-making and thrive in a dynamic environment, this is the perfect opportunity for you.

Qualifications

• 3-5 years experience in banking operations and database marketing.
• Strong skills in SAS and SQL for data analysis.

Responsibilities

• Support business stakeholders with data extraction and MIS reporting.
• Engage with stakeholders to optimize business expansion opportunities.

Skills

Analytical Skills

SAS

SQL

Time Management

Attention to Detail

Education

Bachelor’s Degree in Statistics

Bachelor’s Degree in Applied Statistics

Bachelor’s Degree in Banking & Finance

Bachelor’s Degree in Economics

Bachelor’s Degree in Science

Bachelor’s Degree in Mathematics

Bachelor’s Degree in Computer Science

Tools

MIS Systems

Job description

Business Analyst, Lending Analytics & Campaign Management

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1. Responsible for contributing subject matter expertise in data extraction, segmentation, and MIS reporting to support Business stakeholders in monitoring business momentum and tracking strategic initiatives for the Credit Card Portfolio.
2. Provide communication listing and reporting to support ad-hoc operational compliance and operational proficiency matters.
3. Work closely with Business and Sales Channels in campaign management—prepare pre-campaign analysis for planning, furnish leads for rollout, and fulfill campaigns. Track results to measure effectiveness, communicate learnings to stakeholders, and improve analytics based on campaign insights.
4. Engage regularly with Business stakeholders to understand pain points and problem statements. Apply statistical and analytical skills to optimize business expansion opportunities supporting strategic initiatives and business scorecards related to acquisition, portfolio management, and retention.
5. Participate in process improvement and technology enablement focusing on productivity and security. Perform user acceptance testing on data enrichment processes to ensure data completeness and accuracy.

Requirements:

• Bachelor’s Degree in Statistics, Applied Statistics, Banking & Finance, Economics, Science, Mathematics, or Computer Science.
• Strong hands-on skills in analytical tools like SAS and SQL.
• Solid experience in banking operations, MIS system management, and database marketing for at least 3-5 years.
• Understanding of current banking and marketing trends.
• Excellent time management and prioritization skills, able to work under pressure.
• Meticulous attention to detail in figures and processes.

Additional Information:

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