Manager, Loyalty Program & Strategic Partnership

Segi Fresh; Selangor; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a results-driven Marketing Manager to lead loyalty program innovation and strategic partnerships. This role is pivotal in enhancing customer engagement and driving business growth through impactful loyalty initiatives and high-value partnerships. You will develop compelling loyalty rewards ecosystems, analyze program performance, and negotiate with vendors to secure exclusive offerings. Join a growing retail chain focused on quality products and explore exciting career opportunities in a dynamic environment that values integrity and teamwork.

Benefits

Medical Insurance

Miscellaneous Allowance

Dental Insurance

Cashless Outpatient Insurance

Inpatient Insurance

Travel Allowance

Phone Allowance

Qualifications

• 3+ years of experience in marketing or loyalty program management.
• Proven track record in designing rewards programs that drive engagement.

Responsibilities

• Develop and execute loyalty rewards ecosystem to enhance customer engagement.
• Identify and execute strategic partnerships to expand market reach.

Skills

Marketing Management

Loyalty Program Management

Strategic Partnerships

Negotiation Skills

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

Manager, Loyalty Program & Strategic Partnership

We are seeking a results-driven Marketing Manager to lead loyalty program innovation, strategic partnerships, and trade collaborations aimed at enhancing customer engagement and driving business growth. This role involves developing impactful loyalty initiatives, forging high-value partnerships, and optimizing in-store media opportunities to maximize brand visibility and sales.

Key Responsibilities:

1. Loyalty & Rewards Program Management:

• Develop and execute a compelling loyalty rewards ecosystem by sourcing and negotiating high-value, customer-relevant rewards.
• Build and maintain strong vendor relationships to secure exclusive offerings at competitive prices.
• Analyze loyalty program performance, track key metrics, and implement strategies to enhance customer retention and purchase frequency.
• Plan and execute targeted loyalty campaigns and promotional initiatives to boost engagement and sales.

Strategic Marketing Collaborations & Partnerships:

• Identify, design, and execute strategic partnerships with fintech platforms, digital wallets, brand collaborators, and government agencies to expand Segi Fresh’s market reach.
• Develop and present compelling partnership proposals that align with business objectives and create mutual value.
• Negotiate and manage partnership agreements, ensuring seamless execution and long-term collaboration.
• Identify and cultivate trade partnerships that drive incremental sales and marketing opportunities.
• Manage and monetize in-store media to maximize brand visibility within Segi Fresh’s retail outlets and digital assets.
• Develop and manage media kits to support internal teams and partners, ensuring consistency in branding and messaging.

Additional Tasks: Perform other relevant tasks as assigned by management.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of experience in marketing, loyalty program management, or strategic partnerships.
• Proven track record in designing and managing rewards programs or co-branded campaigns that drive engagement and sales.
• Strong negotiation skills with experience in vendor sourcing, contract management, and ROI optimization.
• Strategic and creative problem-solving skills with the ability to identify partnership opportunities and structure win-win solutions.
• Strong analytical skills to leverage data insights for strategy refinement.
• Excellent communication and presentation skills to influence stakeholders and build partnerships.
• Self-motivated and adaptable in a fast-paced environment, capable of managing multiple projects simultaneously.

Additional Information

We are a growing retail chain in Malaysia, focusing on fresh and quality products sourced locally, with plans to expand to over 100 stores nationwide by 2023. We value our employees and foster a high-performance culture rooted in our core values: Integrity, Passion, Problem Solving, Teamwork, and Excellence. Join us to explore exciting career opportunities in a dynamic retail environment!

Perks and benefits include medical, miscellaneous allowance, dental, cashless outpatient and inpatient insurance, and travel & phone allowances (for managerial roles).