Data & Analytics Manager

The Estée Lauder Companies Inc.; Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Job summary

A leading global beauty company seeks a data-driven marketing analyst to lead performance optimization through data analysis. The role involves collaborating with cross-functional teams to provide insights that inform strategic decisions and enhance marketing effectiveness. Ideal candidates will have experience in data analytics within the beauty or consumer goods industry and possess strong communication skills.

Benefits

Market-competitive packages

On-the-job training

Career development opportunities

Flexible working hours

Enhanced parental leave

Qualifications

• Proven experience in data & analytics within marketing.
• Strong communicator with ability to influence stakeholders.

Responsibilities

• Analyze data from multiple sources to identify key performance trends.
• Develop dashboards and reports to track marketing KPIs.
• Provide actionable insights to enhance store performance.

Skills

Data Analysis

Communication

Presentation Skills

Detail-oriented

Education

Experience in Marketing

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Reporting to the Growth Marketing Lead, this role will be responsible for leading the analysis and interpretation of data across commerce stores, sales, paid media, owned/earned media, CRM and first-party data to drive performance optimization. Partnering closely with cross-functional teams, you will gather, analyze, and interpret data to provide actionable insights that help drive strategic decision-marking and fuel growth marketing efforts.

What You Will Achieve

• Collect, Manage and Organize Available Data
• Collect, analyze, and interpret data from multiple sources (commerce stores, sales, paid media, owned media, CRM, and earned media) to identify key performance trends and strategic insights
• Conduct exploratory data analysis, including media effectiveness, user journeys, checkout funnels, merchandising & promotional effectiveness, traffic sufficiency, forecasting, and competitor benchmarking
• Develop and maintain dashboards and regular reports to track commerce and marketing KPIs, including ROI, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, traffic sufficiency, and more
• Lead the creation of data-driven performance reports for key stakeholders, delivering insights into campaign performance and opportunities for optimization
• Optimization and Strategy Support
• Provide actionable insights to enhance store performance and improve the efficiency and effectiveness of marketing campaigns, enabling data-informed strategic decisions
• Collaborate with growth marketers to design and implement A/B tests and other experimental approaches to continuously optimize the consumer experience across channels
• Identify and assess new opportunities for growth by analyzing customer data and market trends
• Collaboration & Stakeholder Engagement
• Work closely with Media Leads, CRM Leads, Brand Marketing teams, and other partners to ensure data is properly integrated and strategically leveraged in the decision-making process
• Communicate findings and insights to cross-functional teams in a clear and impactful way, translating complex data into actionable recommendations
  
  

What You Will Need

• Proven experience in data & analytics within marketing and/or media function, ideally in the beauty, luxury, or consumer goods industry
• Strong communicator with the ability to influence cross-functional teams and senior stakeholders
• Advanced analytical and presentation skills; able to translate complex data into clear, actionable insights
• Detail-oriented with excellent prioritization skills; fast learner who thrives in dynamic environments
• Passionate about emerging technologies and digital trends, with a focus on driving innovation and impact
  
  

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.
  
  

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.
  
  

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.