Senior Event Executive

Dancom Group; Selangor; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading company in Selangor is looking for a Senior Event Executive to lead event strategy and execution. The ideal candidate will thrive in a fast-paced environment and possess strong project management and communication skills. Responsibilities include developing event strategies, managing logistics, and analyzing performance metrics. This role offers the opportunity to work on high-impact events that enhance brand visibility and drive business success.

Qualifications

• At least 2–3 years of relevant experience in event or experiential marketing.
• A proven track record of leading successful B2C and/or B2B events.

Responsibilities

• Develop and execute integrated event strategies aligned with marketing objectives.
• Manage end-to-end event logistics, including venue sourcing and budgeting.
• Gather feedback and analyze KPIs to measure event performance.

Skills

Project Management

Communication

Negotiation

Analytical Skills

Education

Diploma or Degree in Marketing

Diploma or Degree in Events

Diploma or Degree in Communications

Tools

Cvent

Eventbrite

Asana

Microsoft Office Suite

Job description

Senior Event Executive Job Description

We're seeking a driven and experienced Senior Event Executive to lead the strategy, planning, and flawless execution of events that elevate our brand and drive business impact. This role is ideal for someone who thrives in a fast-paced environment and can bring creative vision to life through seamless event experiences.

Key Responsibilities

• Develop and execute integrated event strategies aligned with overall marketing and business objectives.
• Work cross-functionally with Sales, Marketing Communications, and Digital teams to conceptualize high-impact events that boost brand visibility and lead generation.
• Explore innovative event formats and strategic partnerships to maximize reach and ROI.

About the Role

We're seeking a driven and experienced Senior Event Executive to lead the strategy, planning, and flawless execution of events that elevate our brand and drive business impact. This role is ideal for someone who thrives in a fast-paced environment and can bring creative vision to life through seamless event experiences.

Key Responsibilities

Event Strategy & Planning

• Develop and execute integrated event strategies aligned with overall marketing and business objectives.
• Work cross-functionally with Sales, Marketing Communications, and Digital teams to conceptualize high-impact events that boost brand visibility and lead generation.
• Explore innovative event formats and strategic partnerships to maximize reach and ROI.

Event Execution & Operations

• Manage end-to-end event logistics, including venue sourcing, budgeting, timelines, vendor liaison, and on-site coordination.
• Lead the creation of event collaterals and promotional content to ensure consistent branding and messaging.
• Ensure all events deliver exceptional experiences and reflect the brand’s standards.

Budget & ROI Management

• Plan, monitor, and manage event budgets with strong cost control and fiscal responsibility.
• Track and reconcile expenses, manage vendor invoices, and evaluate ROI for each initiative.
• Seek creative ways to increase impact without exceeding budget.

Post-Event Analysis & Reporting

• Gather feedback from attendees, partners, and internal teams to assess success and identify gaps.
• Analyze KPIs such as attendance, engagement, and lead quality to measure performance.
• Prepare comprehensive post-mortem reports with actionable insights.

Process Improvement & Innovation

• Stay informed on event trends, technologies, and competitor strategies.
• Recommend and implement enhancements to improve efficiency, effectiveness, and attendee satisfaction.

Team Collaboration & Support

• Provide guidance and mentorship to junior event team members as needed.
• Collaborate with creative, PR, and digital teams to ensure cohesive event narratives and marketing alignment.

What We’re Looking For

Qualifications:

• Diploma or Degree in Marketing, Events, Communications, or a related field.

Experience:

• At least 2–3 years of relevant experience in event or experiential marketing, preferably in a fast-paced environment.
• A proven track record of leading successful B2C and/or B2B events.

Technical & Soft Skills:

• Strong project and time management skills; able to manage multiple events simultaneously.
• Excellent communication and stakeholder management skills, including with senior leaders.
• Proficient in event tools/platforms (e.g., Cvent, Eventbrite, Asana) and Microsoft Office Suite.
• Strong negotiation and vendor relationship management.
• Analytical mindset with the ability to translate data into meaningful insights.

Personal Attributes:

• Highly organized and detail-oriented.
• Proactive problem solver with a creative approach to experiential marketing.
• Able to work under pressure and adapt quickly to changes.
• Professional, customer-oriented, and a strong team player.
• Willing to travel and work during evenings/weekends when required.

Working Conditions

• Based in Petaling Jaya, Selangor.
• Travel and extended working hours (including weekends) may be required for event execution.