Ecommerce Brand Marketing Executive

DM Dasher; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

Join a dynamic e-commerce company as a Brand Marketing lead, responsible for overseeing P&L and leading branding initiatives across Malaysia. You will manage sales campaigns, drive brand awareness through social media, and collaborate with various teams to ensure product visibility and growth. This role offers opportunities for personal and professional growth in a supportive environment.

Benefits

EPF, SOCSO, EIS Contribution

Annual Increment

Performance Bonus

Medical Leave

Compassionate Leave

Medical Benefit

Optical Benefit

Insurance

Laptop provided

Staff Discount

Qualifications

• Good command in English and Bahasa Malaysia.
• Equipped with P&L mindset.
• Proficiency in Microsoft Excel.
• Creative and result-oriented.

Responsibilities

• Own the brand’s P&L in Malaysia and lead regional branding initiatives.
• Manage online and offline sales campaigns and promotions.
• Build brand awareness via social media channels.

Skills

P&L mindset

Creativity

Microsoft Excel

Communication in English

Communication in Bahasa Malaysia

Job description

The Brand Marketing team is responsible for:

Overseeing the full Profit & Loss (P&L) of the brand across the region (Malaysia, Singapore, and Australia)

Managing all online and offline sales campaigns, promotions, and pricing strategies

Leading end-to-end branding efforts for Dasher stores and our associated brand stores (Dreame, 70mai, Levoit, Xiaomi, etc.)

What’s your role?

Put simply: You own the brand’s P&L in Malaysia and lead regional branding initiatives that drive growth and visibility.

Shopee, Lazada, TikTok and .Com Website:

Research and understand marketing trends and consumers' need.

Perform competitive benchmarking and analysis, and further come out with associated counter action plan.

Plan and execute for inter-platform marketing effort (banner, shocking sales, bundle deal, keyword ads, listing ranking).

Plan and execute monthly marketing campaign mechanism (lucky draw, complimentary free gift, voucher etc.).

Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate.

Communicate with Brand Principal on marketing funding and new product development.

Social Media:

Building brand awareness via social media channels such as Facebook, Instagram, XiaoHongShu, Telegram or Twitter in form of group, page or community feeds.

KOL Marketing:

To drive sales and brand shout-out via influencers feeds on social media or listing in product to their live selling sessions.

Digital Marketing:

To study, plan and aid in executing Meta (Facebook) CPAS marketing effort.

To conduct review and post mortem for Meta (Facebook) CPAS performance.

What's the skill required?

Good command (both spoken and written) in English and Bahasa Malaysia

Equipped with P&L mindset

Proficiency in Microsoft Excel

CREATIVE & Result-Oriented

Who’s there to support you?

We have our dedicated in house Graphic Designer team to aid you in production of multimedia materials needed for product listing online. You will be working closely with our Procurement and Warehousing team for shipment related issue.

We do have Customer Experience team to support in terms of entertaining all customer enquiries and after-sales support. Please do not worry on packing parcel as our Warehouse Fulfilment team got it covered.

There will also be support from our in-house Digital Marketing team in term of liaising with influencers, setting up Meta (Facebook) CPAS ads etc.

You will be involved into, or even take charge in various internal training and sharing session about latest market analysis and sales challenges. Also, you're expected to play an active role in brainstorming session and decision making meetings.

1. Must-have:

EPF, SOCSO, EIS Contribution

Annual Increment

Performance Bonus

Medical Leave

Compassionate Leave

2. General:

Medical Benefit

Optical Benefit

Insurance

Laptop provided

Anniversary Gift – Thank you to be with us!

Birthday Gift – Must celebrate!

Snacks, and Refreshment provided

La Familia Benefit – you’re encouraged to spend time with family, treat them a meal and claim back from Dasher!

Staff Discount – The deal can go real crazy~

Festive Gifts and Celebrations

Engaging bonding activities - sports, movie night and more – non-mandatory and feel free to suggest for more!

Challenging Industry – never worry about lacking opportunity to learn and grow

In the challenging industry of e-commerce, we’re facing new problems every now and then. Challenges never stop but Dasher is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenge, take it on, conquer it and GROW!

Elite Teammates – a dream team

Dasher always committed to maintain a positive organisational culture, and further improveit. You will be working with different people with different strengths and expertise, but y’all share a thing in common, which is y’all is ELITE. The team focusing a lot on efficiency which will definitely drives you to discover and unleash your own potential. Take this opportunity to gain experience and knowledges from your teammates!

Career Progression – clear path ahead

Dasher has a high expectation on you to learn and grow fast. You’re expected to play a leader role in no more than two years. Learn to inspire and influence others here. Dasher has a very clear structure of career advancement, and at a point of time, it’s your call whether to develop your skillset towards a management path or a professional/technical path.

We would rather describe ourselves to be a football team instead of a “family”. It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize on the values created and journey we went through together in achieving our mutual goals.

Dasher nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gained while staying with us, and also in such process you drive the success to Dasher as well, enabling the organisation to grow to next level.

At one point of time where you are ready to take on your new adventure outside of Dasher, we will treat it as a club transfer of football player, there should be no hard feeling and we will sincerely wish you all the best. Dasher might be just one of the stops that you have in your career journey but we will make it your most remarkable and memorable one.

How do your skills match this job?

How do your skills match this job?

Sign in and update your profile to get insights.

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following languages are you fluent in? How much notice are you required to give your current employer? Are you willing to undergo a pre-employment background check?

Retail & Consumer Products 101-1,000 employees

Dasher is a dynamic company involved in e-commerce, B2B, corporate sales, retail, and brand management.

We are active sellers on Shopee, Lazada, TikTok, and Shopify, with over 20 retail outlets across Malaysia and Singapore.

As an authorized distributor for brands like Xiaomi, 70mai, Levoit, Dreame, and more, we continue to grow rapidly.

Our presence extends beyond Malaysia—we have a sourcing hub in Shenzhen and entered the Singapore market in 2020.

With a team of over 200 and growing, Dasher is now eyeing expansion into our next foreign market.

Wait no more! Join our elite team in sales and marketing, tackle challenges, and grow alongside supportive teammates.

Dasher is a dynamic company involved in e-commerce, B2B, corporate sales, retail, and brand management.

We are active sellers on Shopee, Lazada, TikTok, and Shopify, with over 20 retail outlets across Malaysia and Singapore.

As an authorized distributor for brands like Xiaomi, 70mai, Levoit, Dreame, and more, we continue to grow rapidly.

Our presence extends beyond Malaysia—we have a sourcing hub in Shenzhen and entered the Singapore market in 2020.

With a team of over 200 and growing, Dasher is now eyeing expansion into our next foreign market.

Wait no more! Join our elite team in sales and marketing, tackle challenges, and grow alongside supportive teammates.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

Researching careers? Find all the information and tips you need on career advice.