Trade Marketing Specialist

Sunmoon Tech Sdn Bhd on behalf of Sunmoon Tech Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Trade Marketing Specialist to join their team. This role involves developing and executing trade marketing campaigns, collaborating with sales teams, and analyzing market trends to drive promotional strategies. The ideal candidate will have 2-3 years of relevant experience and a strong understanding of both retail and digital marketing. If you're passionate about creating impactful marketing initiatives and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 2-3 years of experience in trade marketing or related roles.
• Strong understanding of retail and digital marketing strategies.

Responsibilities

• Develop and execute trade marketing campaigns aligned with brand objectives.
• Collaborate with sales teams to design promotional activities.
• Analyze market data and prepare monthly trade marketing reports.

Skills

Trade Marketing

Campaign Planning

Market Analysis

Digital Marketing

Sales Alignment

Education

Bachelor's Degree in Marketing or related field

Job description

Sunmoon Tech Sdn Bhd on behalf of Sunmoon Tech Sdn Bhd is hiring a Full-time Trade Marketing Specialist in Bukit Bintang, Wilayah Persekutuan Kuala Lumpur. Apply now to join our team.

Job Summary:

• Looking for candidates available to work:
  • Monday: Morning, Afternoon, Evening
  • Tuesday: Morning, Afternoon, Evening
  • Wednesday: Morning, Afternoon, Evening
  • Thursday: Morning, Afternoon, Evening
  • Friday: Morning, Afternoon, Evening
• 2-3 years of relevant work experience required
• Expected salary: RM2,500 - RM5,000 per month

Key Responsibilities:

1. Trade Campaign Planning & Execution
   • Develop and execute trade marketing campaigns aligned with brand objectives and sales targets.
   • Collaborate with the sales team to identify opportunities and design retail-specific promotional activities.
   • Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions.
   • Monitor the implementation of in-store campaigns, product launches, and brand activations.
   • Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.
2. Retail & Digital Channel Strategy
   • Work with retail partners to plan and execute joint in-store marketing initiatives.
   • Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities.
   • Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals.
   • Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.
3. Sales & Marketing Alignment
   • Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts.
   • Provide sales teams with promotional toolkits, product launch guides, and campaign briefs.
   • Coordinate with web design/content teams to update online campaign landing pages in sync with retail plans.
   • Support field teams and retail outlets with training and guidance on current campaigns.
4. Market Intelligence & Reporting
   • Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies.
   • Monitor sell-out performance and digital engagement metrics to measure campaign ROI.
   • Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance.
   • Recommend adjustments based on real-time campaign performance or stock movement trends.
5. Budget & Resource Management
   • Manage the trade marketing budget, ensuring effective spend across retail and online promotions.
   • Track and report budget allocation vs. ROI, optimizing future resource planning.
   • Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.