Digital Marketing Executive

LEGOLAND® MALAYSIA RESORT; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Job summary

LEGOLAND Malaysia Resort is seeking an Assistant Digital Marketing Manager to enhance its brand across digital platforms. This role involves executing strategies for brand awareness, driving conversions, and managing digital marketing efforts. Ideal candidates will have a Bachelor’s Degree and 3-6 years of relevant experience in digital marketing.

Benefits

Competitive salary and benefits

Free annual pass and staff discounts

Opportunities for growth within a global organization

Qualifications

• 3-6 years of experience in digital marketing.
• Experience in digital performance marketing preferred.
• Good command of English, both written and verbal.

Responsibilities

• Monitor brand direction and recommend improvements.
• Optimize digital marketing channels and ad materials.
• Track and report on key metrics for campaigns.

Skills

Digital Marketing

Brand Management

Copywriting

Communication

Data Visualization

Education

Bachelor’s Degree in Commerce, Marketing, Advertising, Communication

Tools

Microsoft Office

CMS

Job description

About the job

At LEGOLAND Malaysia Resort – Earn AWESOME Benefits, Build AWESOME Memories, and Make an AWESOME Difference. With our Theme Park, Water Park, Hotels, SEA LIFE CENTRE - the opportunities here at LEGOLAND are endless!

Position Summary

The Assistant Digital Marketing Manager is responsible for enhancing LEGOLAND Malaysia Resort’s brand across all digital platforms, including the company’s website, social media, CRM, eCommerce/ticketing, and other digital marketing channels. The role involves executing strategies to increase brand awareness, drive conversions, and supporting communications to develop a strong brand image of LEGOLAND Malaysia Resort.

Responsibilities

1. Monitor the delivery of brand direction, recommend improvements, protect the brand, and ensure alignment with LEGO and LEGOLAND guidelines.
2. Optimize digital marketing channels and ad materials across platforms such as Search, Display, Mobile, and Social to maintain online presence and drive sales based on trends and insights.
3. Design and implement strategies to achieve campaign objectives, track results, and optimize continuously.
4. Set up campaigns and develop marketing approaches for different audience segments.
5. Create and run A/B tests to validate hypotheses and optimize campaign performance.
6. Lead creative optimization and update campaign performance in collaboration with the internal brand team.
7. Track and report on key metrics for campaigns, analyze performance, identify improvements, and justify decisions.
8. Stay updated on digital marketing best practices and share learnings with the team and stakeholders.
9. Build and maintain the eCommerce website, including product creation and backend management.
10. Coordinate with internal brand and marketing teams to execute digital campaigns.
11. Conduct research on market trends, target audiences, competitors, and consumer journeys to enhance engagement and conversions.

Qualifications

1. Bachelor’s Degree in Commerce, Marketing, Advertising, Communication, or related fields.
2. 3-6 years of experience in digital marketing, either in agencies or on the client side.
3. Experience in digital performance marketing is preferred.
4. Basic knowledge of SEO, marketing automation, eCommerce, and CMS is advantageous.
5. Strong copywriting skills.
6. Good command of English, both written and verbal.
7. Excellent communication skills suitable for various management levels.
8. Proficiency in Microsoft Office applications and data visualization tools.

About The Benefits

• Competitive salary and benefits, including medical, dental, and insurance coverage.
• Free annual pass, staff discounts, and free entry to Merlin attractions for staff, family, and friends.
• Opportunities for growth within a global organization.