Business Analyst (Crm Igaming)

MHA Consultancy Services Sdn Bhd; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading consultancy in Kuala Lumpur is seeking a Business Analyst specializing in CRM. The role involves analyzing customer data, optimizing campaigns, and collaborating with marketing teams. Candidates should be bilingual in English and Chinese, with a diploma or higher. This position offers hybrid work, performance bonuses, and professional development opportunities.

Benefits

Hybrid Work Mode

Monthly Performance Bonus

Professional Development

Annual Leave Encashment

Team Bonding Activities

Work Assets Provided

Qualifications

• Minimum 1-year working experience in Sales, Customer Service, or Digital Marketing.
• Fresh graduates in Data Analytics or Data Sciences are welcome.

Responsibilities

• Analyze customer data to optimize CRM campaigns across multiple countries.
• Prepare and present reports on campaign performance and user engagement.

Skills

Bilingual in English

Bilingual in Chinese

Data Analytics

Digital Marketing

Education

Diploma or above

Tools

G Suite

Microsoft Office

Job description

Job Responsibility

Role : Business Analyst (CRM)Type : PermanentLocation : Accessible by MRT, MaluriWorking day /hours : Normal , Friday WFHSalary : RM4,000 onwards + Monthly Performance Bonus + Year End Bonus

Project handling : Igaming only

• Analyze customer data and behavioral trends to provide actionable insights that support the planning, execution, and optimization of CRM campaigns across multiple countries.
• Review campaign performance across email, push, in-app, SMS, and web push channels, identifying key metrics and areas for improvement.
• Conduct A/B testing and data experiments to evaluate campaign effectiveness, including personalization and segmentation strategies.
• Collaborate with marketing teams to design data-informed lifecycle journeys and customer retention strategies tailored to user behavior and lifecycle stages.
• Prepare and present regular reports on campaign performance, user engagement, conversion rates, and customer feedback to support decision-making.
• Conduct research on market trends and competitor strategies to inform and enhance CRM content, user experience, and overall campaign performance.
• Support the localization of CRM strategies by analyzing corridor-specific user behavior and collaborating with regional teams to tailor content and offers.
• Partner with content, design, and digital teams to ensure campaign assets align with CRM objectives and are optimized based on performance insights.
• Track and maintain data quality and accuracy within the CRM system to ensure reliable reporting and customer segmentation.
• Contribute to the development of CRM playbooks, documenting best practices, findings, and testing strategies across different customer cohorts and regions.
  
  

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Job Requirements

• Diploma or above. Bilingual in English, Chinese (verbal, written& read).
• Minimum 1-year working experience in Sales, Customer Service,Telesales, Digital Marketing, Campaign Operation (at least 6 months in the same company).
• Understanding of iGaming terms, including slots games, esports, crypto will be an advantage.
• Strong understanding, proactive to ask questions and seek guidance when needed.
• Proficiency in G Suite and Microsoft Office.
• Fresh graduates major in Data Analytics, Data Sciences, Actuarial Science are welcome, entry level position available and training is provided.
  
  

Job Benefits

• Hybrid Work Mode: Eligible for two days of work-from-home each week.
• Accessible Location: Office is within walking distance from the MRT.
• Monthly Performance Bonus: Up to 4 digits monetary reward, get paid for your hard work.
• Professional Development: Sponsorship for professional training and workshops.
• Annual Leave Encashment: Get paid for unused leave.
• Team Bonding: Monthly team bonding activities based on your preference.
• Work Assets Provided: All necessary work tools and equipment are supplied.