Branding & Marketing Executive/Senior Executive

City Coin Laundry Sdn. Bhd.; Kepong; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a Branding & Marketing Executive/Senior Executive to lead groundbreaking projects and campaigns. This role involves collaborating with various teams to define and maintain brand identity, creating engaging content, and executing successful marketing strategies. The ideal candidate will have a strong background in branding, excellent communication skills, and a data-driven mindset. Join this forward-thinking firm and make a significant impact on their brand's direction and growth in the market.

Qualifications

• 5+ years of experience in branding and marketing strategy.
• Strong understanding of brand positioning and storytelling.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Create and execute successful brand campaigns.
• Collaborate with teams to define brand identity.
• Research and scope locations for campaigns.

Skills

Branding

Marketing Strategy

Campaign Execution

Team Management

Consumer Psychology

Data Analysis

Communication Skills

Project Management

Tools

Google Analytics

CRM Systems

Adobe Creative Suite

Marketing Automation Platforms

Job description

Branding & Marketing Executive/Senior Executive

Working with the Director on unique, groundbreaking, and rebranding projects.

Creating and executing successful brand campaigns.

Supporting social media to ensure continuous growth and engaging, forward-thinking content.

Collaborating with buying/marketing to define the brand identity and maintain a clear brand vision.

Planning campaigns around launches and key dates in collaboration with design and buying teams.

Providing inspiration and direction in regular creative sessions.

Challenging and influencing the brand's direction at a senior level, bringing ideas and creative thinking.

Supporting the Director in implementing an international strategy.

Building brand decks and guidelines to ensure consistency across the business.

Researching and scoping off-site locations for campaigns and creative shoots within budgets.

Guiding graphic designers to ensure content is on-brand and delivered on time.

Building relationships with ambassadors and key influencers.

Onboarding new collaborators.

Requirements

• At least 5 years of proven experience in branding, marketing strategy, and campaign execution.
• Experience leading brand development projects from concept to execution.
• Experience managing teams and working cross-functionally.
• Strong understanding of brand positioning, storytelling, and consumer psychology.
• Data-driven mindset with the ability to interpret analytics and consumer insights.
• Excellent communication, presentation, and leadership skills.
• Ability to manage multiple projects under tight deadlines.
• Familiarity with tools like Google Analytics, CRM systems, Adobe Creative Suite, and marketing automation platforms.
• Preferred proficiency in English, Bahasa, and Mandarin.