Marketing Executive Assistant

Kian Group of Companies; Shah Alam; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to drive digital campaigns and enhance brand visibility. In this role, you'll plan and execute innovative marketing strategies, manage engaging content across social media platforms, and coordinate impactful events. Your expertise in PR and brand communication will help build a strong media presence. Join a forward-thinking team that values creativity and offers opportunities for personal and professional growth. If you are passionate about marketing and ready to make a difference, this role is perfect for you.

Benefits

Annual Leaves

Hospitalization and Personal Accident Insurance

Medical Claims

EPF/SOCSO

Personal and Professional Growth

Qualifications

• Minimum 2 years of experience in marketing, focusing on events and branding.
• Strong writing and communication skills with media relations experience.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Manage and optimize paid advertising campaigns including Google Ads.
• Develop and implement PR initiatives to build brand credibility.

Skills

Digital Marketing

Content Creation

Social Media Management

Event Planning

Performance Analysis

PR Communication

Bilingual Communication (English, Mandarin)

Education

Diploma or Degree in Marketing

Diploma or Degree in Communications

Diploma or Degree in Public Relations

Tools

Microsoft Office

Canva

Adobe Creative Suite

Social Media Management Tools

Job description

Job Responsibility

Social Media & Content Support

• Plan, develop, and execute digital marketing campaigns across social media, SEO, content marketing, email marketing, and more to boost brand awareness and drive results.
• Produce engaging content that stands out across Facebook, Instagram, LinkedIn
• Monitor and analyze social media and campaign performance, using insights to fine-tune strategies and maximize impact.
• Stay ahead of visual content trends, especially within the F&B and retail industries, to ensure our campaigns remain fresh and relevant.
• Prepare regular performance reports with clear insights and actionable recommendations.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, CPAS) including audience targeting, budgeting, bidding, and creative optimization.
• Run A/B tests to experiment with ad creatives, targeting, and strategies, then analyze results to improve campaign performance.
• Continuously research and update skills with the latest digital marketing tools, platforms, and best practices.
  
  

PR & Brand Communication

• Develop and implement PR initiatives to build strong media presence and brand credibility.
• Draft and distribute media kits, and key messaging for brand campaigns and launches.
• Ensure all communication aligns with the brandâs tone, voice, and identity.
  
  

Event Planning & Execution

• Plan and execute on-ground brand events including product launches, and experiential activations.
• Oversee event logistics such as vendor coordination, venue arrangements, branding materials, and guest engagement.
• Work cross-functionally to ensure events support product or promotional objectives.
• Evaluate event success and suggest improvements for future experiences.
  
  

Campaign Planning & Coordination

• Assist in the planning and roll-out of integrated marketing campaigns across channels.
• Collaborate with marketing, product, and sales teams to align campaign messaging and timelines.
• Coordinate the production and distribution of promotional materials including brochures, signage, and digital assets.
• Support marketing activations, marketing collateral efforts, and sampling campaigns.
  
  

Brand Consistency & Experience

• Maintain consistent brand execution across all touchpoints
• Support the development of branded content and storytelling across marketing materials.
• Collaborate with creative and external partners to uphold brand standards.
  
  

Performance Analysis & Reporting

• Track and analyze key metrics related to PR reach, event engagement, and campaign effectiveness.
• Generate regular performance reports with insights and data-driven recommendations.
• Maintain organized records of campaigns and event materials.
  
  

Job Requirements

• Diploma or Degree in Marketing, Communications, Public Relations, or related field.
• Able to speak in English and Mandarin
• Minimum 2 years of experience in marketing, with a focus on marketing, events, or branding.
• Strong writing and communication skills with experience in media relations.
• Proven ability to manage events and support campaign execution.
• Familiarity with social media management tools and content planning.
• Proficient in Microsoft Office; experience with Canva or Adobe Creative Suite is an advantage.
• Strong organizational and multitasking abilities, with attention to detail and timelines.
  
  

Job Benefits

• Annual Leaves
• Hospitalization and Personal Accident Insurance
• Medical Claims
• EPF/SOCSO
• Personal and Professional Growth