Brand Manager

JAC Recruitment; Pasir Gudang; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Branding Manager to spearhead marketing initiatives and enhance brand presence across various platforms. This role involves managing advertising campaigns, overseeing trademark registrations, and organizing exhibitions to boost brand visibility. The ideal candidate will have a strong background in FMCG, with a creative flair for digital marketing and public relations. Join this innovative firm to lead impactful branding strategies and drive consumer engagement in a competitive market. If you're ready to make a significant impact and elevate a brand's presence, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in brand management, especially in FMCG.
• Proven track record in managing advertising, trademark registration, and events.

Responsibilities

• Develop integrated advertising campaigns to enhance brand awareness.
• Oversee trademark registrations and manage public relations communications.

Skills

Brand Management

Digital Marketing

Advertising & Promotions

Event Management

Public Relations

Market Analysis

Education

Bachelor’s degree in Marketing

Master’s degree or MBA

Tools

Marketing Software

Design Software

Job description

Our client is established edible oils in the Industry located in Pasir Gudang.

Job Description:

The Branding Manager will be responsible for overseeing and managing all aspects of the brand's marketing efforts, ensuring alignment with business objectives and long-term strategic goals. The role requires a dynamic and creative individual who is experienced in managing the brand's presence across various channels, including advertising, packaging, public relations, and digital platforms. The ideal candidate will have a solid background in FMCG (Fast-Moving Consumer Goods) and be able to coordinate a wide range of activities, from trademark registrations to exhibition/expo management.

Key Responsibilities:

Advertising & Promotions (A&P)

1. Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.

2. Manage the A&P budget, ensuring effective allocation and ROI.

3. Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media.

Trademark Registration

1. Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.

2. Monitor potential trademark infringements and address legal concerns related to brand protection.

Exhibition/Expo Management

1. Plan, organize, and manage the brand’s participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.

2. Ensure consistent brand representation at events, from booth design to promotional materials and product demos.

3. Track event performance and measure ROI.

Label/Carton Design

1. Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.

2. Ensure packaging designs reflect the brand’s positioning and are functional, appealing, and consistent across product ranges.

Brochure/Website Management

1. Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.

2. Manage the company’s website, ensuring content is up to date, engaging, and optimized for user experience and search engines.

3. Coordinate the design and content development of web pages, ensuring alignment with brand messaging.

Public Communication

1. Act as the key point of contact for all public relations and media communications related to the brand.

2. Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.

3. Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.

Key Requirements:

1. Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or MBA is a plus.

2. 5+ years of experience in brand management, with a focus on FMCG.

3. Proven track record in handling A&P, trademark registration, event management, and digital marketing.

4. Experience in managing the creative design process, including packaging and promotional materials.

5. Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies.

6. Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.