Customer Relation Management Executive- Marketing Department

Popular Book Co. (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 30,000 - 45,000; Full time

Job summary

A leading company in Malaysia seeks a motivated individual to manage card memberships and loyalty programs. The role involves planning and executing effective programs, analyzing CRM data, and ensuring customer satisfaction. Fresh graduates are welcome to apply, offering a great opportunity to start your career in marketing and business administration.

Qualifications

• Fresh graduates are encouraged to apply.
• Numerate with ability to produce reports and insights.

Responsibilities

• Manage and drive card memberships and loyalty programs.
• Compile CRM analysis and reports to evaluate campaign effectiveness.
• Handle customer inquiries via website, phone, and email.

Skills

Communication

Data Analysis

Multilingual

Education

Degree in Marketing

Diploma in Business Administration

Tools

Email Marketing Platforms

Job description

Job Description

• To manage and drive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.
• To plan, implement and execute effective programs to reward existing members.
• Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance
• To systematically manage anti-attrition numbers by establishing anti-attrition programs that promotes continued card loyalty.
• To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
• To plan for more 3rd party tie up eg: Banks, Corporate Company or colleges to increase POP Card recruitment rate.
• Involve in Bookfairs and BookFest recruitment mechanics.
• To handle customers' enquiries via POPULAR website, phone calls and email.
  
  

Job Requirements

• Candidate must possess at least a Degree / Diploma in Marketing, Business Administration or related disciplines
• Fresh graduates are encouraged to apply
• Numerate with the ability to produce reports and derive valuable insights and analysis
• Experience in working with customers databases, data analysis, and email marketing platforms are added advantage
• Good verbal & written communication skill
• Multilingual is an added advantage
• Able to work independently and committed
  
  

*Only shortlisted candidates will be notified*