Executive, Market Research & Customer Insights

UMW Toyota Motor Sdn Bhd; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Market & Customer Research Analyst to support sales planning through data-driven insights. This role involves analyzing customer data, executing surveys, and preparing comprehensive reports to guide strategic decisions. You will collaborate with research agencies to ensure timely delivery of findings and monitor costs associated with market studies. If you have a strong analytical mindset and a passion for market research, this opportunity offers a chance to make a significant impact in a dynamic environment.

Qualifications

• Bachelor’s degree in relevant fields required.
• Experience in market research and customer analysis preferred.

Responsibilities

• Conduct market studies and customer surveys for new model launches.
• Prepare reports and proposals based on survey findings.
• Monitor costs and ensure timely delivery of insights.

Skills

Data Analysis

Market Research

Customer Analysis

Statistical Analysis

Report Preparation

Survey Methodologies

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in Market Research

Bachelor’s degree in Statistics

Tools

Excel

SPSS

Power BI

Job description

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The Market & Customer Research Analyst supports volume and sales planning by analyzing customer data, market trends, and demand structures. Responsibilities include planning and executing customer and market surveys, preparing reports and proposals, coordinating with research agencies, and ensuring timely delivery of insights. The role also involves cost monitoring and supporting strategic decisions through data-driven recommendations.

Responsibilities:

1. Preparing customer analysis, demand structure, and market trend for volume study proposal.
2. Market study, analysis, and segment forecast for product and sales planning.
3. Plan and execute customer surveys (via online) for all Toyota new model launches and prepare reports based on findings.
4. Plan and execute market surveys (via market research agency), ensuring the agency meets timelines and shares findings and recommendations based on hypotheses/objectives.
5. Prepare proposal papers, questionnaire designs, and sample frames for Demand Trend Surveys (DTS), ensuring timely sharing of reports/findings with relevant departments.
6. Observe and witness fieldwork/focus group discussions conducted by appointed agencies.
7. Plan and monitor cost savings from Demand Trend Surveys (DTS) and Early Bird Surveys (EBS) by preparing cost comparisons.
8. Perform other duties as required by the company.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Market Research, Statistics, or a related field.
• Experience in market research, customer analysis, or sales planning.
• Experience working with market research agencies or conducting customer surveys.
• Proficiency in data analysis tools (e.g., Excel, SPSS, Power BI) for preparing reports and analysis.
• Experience with survey platforms and methodologies.
• Strong analytical capabilities to interpret customer demand, market trends, and sales data.
• Ability to develop hypotheses and analyze survey results to provide actionable insights.
• Strong organizational skills to manage timelines, multiple projects, and agency deliverables.

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