PR Executive

Universal Traveller Malaysia; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to drive their advertising and promotional strategies. In this engaging role, you will support the Departmental Head in crafting innovative marketing plans, managing social media engagement, and liaising with various stakeholders to enhance brand visibility. With a focus on creativity and results, you will conduct market research to evaluate promotional effectiveness and work closely with sales teams to achieve business objectives. Join a fun and energetic working culture that values training, recognition, and a competitive salary package.

Benefits

EPF/SOCSO

Annual Leave

Medical Leave

Recognition of Performance

Competitive Salary

Fun Working Culture

Training Provided

5 Working Days

Qualifications

• Minimum 5 years of experience in marketing or related fields.
• Strong background in managing social media platforms.

Responsibilities

• Support in formulating and monitoring advertising and promotional activities.
• Manage the company's social media platforms and liaise with influencers.
• Conduct market research and evaluate promotional effectiveness.

Skills

Marketing Strategy

Social Media Management

Communication Skills

Market Research

Creative Thinking

Negotiation Skills

Education

Diploma or Degree in Marketing

Diploma or Degree in Business

Diploma or Degree in Mass Communications

Job description

Job Responsibilities

• Support Departmental Head in formulating and monitoring advertising & promotional activities, including brand building and implementing marketing strategies.
• Design and execute advertising plans, budgets, and expenditures.
• Liaise with suppliers and printers for promotional materials and publications, prepare POP displays, and organize promotional activities.
• Prepare project proposals and annual marketing plans.
• Liaise with advertising agencies for above-the-line (ads, magazines, billboards, radio ads) and below-the-line (newsletters, posters, buntings, souvenirs) advertising.
• Conduct market research and analysis to evaluate the effectiveness of promotional activities and monitor market conditions and competition.
• Manage the company's social media platforms, including Facebook, Instagram, and the company website.
• Liaise with influencers/KOLs for social media engagement and posting monitoring.
• Work closely with the Sales & Operations teams to execute creative and effective strategies to achieve business objectives.
• Evaluate and compile feedback from promotional campaigns.
• Handle packing and distribution of marketing collateral/POP to retail shops prior to campaign launches.

Job Requirements

• Diploma or Degree in marketing, business, mass communications, or equivalent with a minimum of 5 years of experience.
• Experience in the retail sector is an advantage.
• Excellent English written, verbal communication, and presentation skills.
• Creative, trendy, highly motivated, proactive, with an analytical mindset.
• Good PR and negotiation skills.
• Result-oriented with the ability to meet tight deadlines and multitask.
• Strong background in managing social media platforms.

Job Benefits

• EPF/SOCSO
• Annual Leave
• Medical Leave
• Recognition and acknowledgment of excellent performance and attitude
• Competitive salary and benefits
• Fun, energetic working culture
• Training provided
• 5 working days per week