Marketing & Communications Manager

Cambridge English For Life Sdn Bhd (Hq); Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading provider of accredited English language programmes is seeking a Marketing and Communications Manager. The role involves leading marketing initiatives, managing a team, and developing strategies to enhance brand presence across Malaysia. Ideal candidates will have extensive experience in marketing disciplines, strong analytical skills, and excellent communication abilities.

Qualifications

• At least 6-8 years in brand management/marketing.
• Experience in digital marketing, social media marketing, and content marketing.
• Proven ability to manage budgets and develop marketing strategies.

Responsibilities

• Lead and manage the daily operations of the Marketing & Communications Department.
• Develop and implement a marketing framework for CEFL centres across Malaysia.
• Monitor marketing trends and competitive products.

Skills

Analytical Skills

Communication

Digital Marketing

SEO

Social Media Marketing

Education

Bachelor’s Degree in business, marketing, communications or related

Masters or higher

Tools

Google Analytics

Excel

Word

Outlook

PowerPoint

Job description

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1. Responsible for ensuring that the products, services, and product lines under their domain resonate with both current and potential customers. You are also responsible for continuously monitoring marketing trends and keeping a close eye on competitive products in the marketplace.

2. Reports to and keeps senior management updated on the marketing plans and initiatives. You will serve as the point person for developing, implementing, and executing marketing initiatives and activities for the brand. These initiatives and activities include campaigns, events, corporate responsibility programmes, partnerships, and sponsorships.

3. To lead and manage the daily operations of the Marketing & Communications Department and team.

4. To develop and implement a marketing framework that supports all CEFL centres across Malaysia. To provide assistance with strategic engagement and facilitate the expansion of centres' presence and student recruitment in their local areas.

The requirements:

• Bachelor’s Degree in business, marketing, communications or related (Masters or higher is desirable)
• At least 6-8 years in brand management/marketing, with experience in a wide range of marketing disciplines, is a plus; digital marketing, social media marketing, print media, traditional media, content marketing, PR, BTL activations, CRM, etc.
• Must be familiar with and able to utilise SEO, SEM, Google Analytics, social media, and websites to monitor the performance of marketing campaigns (both paid and organic). Will be responsible for establishing a digital marketing framework for the organisation.
• Strong computer skills include Excel, Word, Outlook, and PowerPoint.
• Proven ability to manage budgets with experience in developing marketing strategies and plans, following through, and delivering results.
• Strong analytical skills, business savvy and the ability to multi-task are all essential skills.
• Has experience running a marketing team or managing people.
• Excellent interpersonal, written, and oral communication skills, especially in English.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing and Communications Manager?
• How many years of people management experience do you have?
• Which of the following web analytics tools are you experienced with?
• Do you have experience with Search Engine Optimisation (SEO)?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in social media marketing?

Established in 2001, Cambridge English For Life (CEFL) is the leading provider of accredited ready to launch English language programmes. CEFL is characterised by its unique history, a commitment to quality education, a growing network of centres in Malaysia and a strict adherence to the following guiding principles:

• Working with a trained, qualified and experienced teaching faculty,
• Keeping to its dynamic and proven effective syllabus,
• Offering practical courses of study leading to internationally recognised qualifications (such as the prestigious Cambridge English Language examinations), and
• Developing lifelong skills for all age groups.

What can I earn as a Marketing and Communications Manager?