Manager - Digital User Acquisition, Engagement & Marketing | Kuala Lumpur, MY

Hong Leong Bank; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a proactive Manager to lead Digital User Acquisition, Engagement, and Marketing initiatives. This role is pivotal in developing strategies to boost awareness and acquire new users for digital services. You will collaborate with various teams to optimize user experiences and ensure effective marketing campaigns that resonate with target audiences. Join a forward-thinking organization that values diversity and innovation, and take your career to the next level in a vibrant and supportive environment.

Qualifications

• Proven experience in digital marketing and user acquisition strategies.
• Strong analytical skills to monitor and report on campaign performance.

Responsibilities

• Develop and manage ongoing customer communications for user engagement.
• Design and oversee marketing campaigns for digital acquisition.

Skills

Digital Marketing

User Engagement

Analytics Tools

Campaign Management

Market Research

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Analytics

Google Analytics

Job description

Manager - Digital User Acquisition, Engagement & Marketing

Hong Leong Bank | Kuala Lumpur, Malaysia | Apply now

Posted: 18 days ago | Type: Permanent | Salary: Competitive

About the Role

We are seeking a proactive Manager to lead our Digital User Acquisition, Engagement, and Marketing efforts. This role involves developing strategies to increase awareness, acquire new users, and enhance engagement with HLB Connect and other digital services.

Key Responsibilities

1. Develop and manage ongoing customer communications to promote awareness of HLB Connect and its features, fostering user engagement.
2. Design, launch, and oversee marketing campaigns aimed at digital acquisition and increased usage of services and features.
3. Collaborate with AEM and UI/UX teams to optimize user experience during onboarding, product acquisition, and transactions.
4. Ensure digital journeys are properly tagged with analytics tools like Adobe and Google Analytics for performance tracking and optimization.
5. Monitor campaign performance against KPIs and report on results.
6. Coordinate with Data Analytics and other teams to prepare performance reports and insights.
7. Engage with various stakeholders including branches, product teams, IT, and marketing to support campaign objectives.
8. Conduct market research to identify opportunities, understand customer needs, and analyze competitors.

About Hong Leong Bank

With a century of entrepreneurial heritage, Hong Leong Bank offers comprehensive financial services across Malaysia and regional markets including Singapore, Hong Kong, Vietnam, Cambodia, and China. We prioritize diversity, inclusion, and merit, fostering a digital-first culture that supports employee growth and innovation.

Join Us

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