Business Analyst (CRM, Igaming)

MHA Consultancy Services; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

Join a dynamic and forward-thinking company as a Business Analyst in the CRM Department. This role offers a unique opportunity to contribute to the exciting world of iGaming, focusing on enhancing customer experience and campaign performance. You'll collaborate with a passionate marketing team to design customer journeys and optimize CRM strategies. With a hybrid work model, professional growth opportunities, and a performance bonus, this position is perfect for those looking to make a meaningful impact in a vibrant industry. Embrace the chance to grow your career while enjoying a supportive work environment.

Benefits

Performance Bonus

Professional Growth Sponsorship

Annual Leave Encashment

Team Activities

Work Equipment Provided

Qualifications

• Minimum 1-year experience in Sales, Customer Service, or Digital Marketing.
• Understanding of iGaming terms is advantageous.

Responsibilities

• Analyze customer data and trends for marketing and retention.
• Plan, execute, and test CRM marketing campaigns.

Skills

Data Analysis

Customer Service

Digital Marketing

Campaign Operations

Proficiency in G Suite

Proficiency in Microsoft Office

Bilingual in English and Chinese

Education

Diploma or higher

Fresh graduates in Data Analytics, Data Sciences, Actuarial Science

Tools

G Suite

Microsoft Office

Job description

We are seeking an Business Analyst to join our CRM Department and support our expansion.

Role Details:

• Position: Business Analyst (CRM)
• Type: Permanent
• Location: Accessible by MRT, Maluri
• Working Hours: Normal hours, Friday WFH
• Salary: RM4,000 onwards + Monthly Performance Bonus + Year-End Bonus

Project Focus:

Igaming only

Requirements:

• Diploma or higher; bilingual in English and Chinese (verbal, written, read)
• Minimum 1-year experience in Sales, Customer Service, Telesales, Digital Marketing, Campaign Operations (at least 6 months in the same company)
• Understanding of iGaming terms, including slots games, esports, crypto (advantageous)
• Proactive in asking questions and seeking guidance
• Proficiency in G Suite and Microsoft Office
• Fresh graduates in Data Analytics, Data Sciences, Actuarial Science; entry-level position with training provided

Key Focus Areas:

• Customer experience, campaign performance, data analysis
• Market research and competitor analysis to support CRM strategy
• Design and map customer journeys to enhance engagement and retention
• Plan, execute, and test CRM marketing campaigns (email, SMS, push notifications)
• Monitor and optimize campaign performance metrics
• Analyze customer data and trends for marketing and retention
• Collaborate with marketing team to align campaigns with business goals

Why Join Us?

• Hybrid Work: Up to two days WFH weekly
• Location: Near MRT station
• Performance Bonus: Up to four digits
• Professional Growth: Sponsorship for training & workshops
• Annual Leave Encashment
• Team Activities: Monthly bonding events
• Work Equipment: Provided by the company

Application Insights:

Sign in and update your profile to get personalized insights. Your application will include questions about your experience, right to work in Malaysia, salary expectations, qualifications, CRM systems experience, language proficiency, notice period, and willingness for background checks.

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