Lead, Brand Marketing Malaysia

Nike; Kuala Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic Lead in Brand Marketing to shape the future of sports and culture in Malaysia. This pivotal role demands a blend of creativity and organization, focusing on strategic initiatives that drive brand engagement. The ideal candidate will possess a deep understanding of local sports communities and youth culture, alongside a passion for the sneaker and fashion landscape. You will work closely with cross-functional teams to execute innovative marketing strategies and enhance consumer experiences. If you are ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 7+ years of experience in brand management or consumer marketing.
• Strong understanding of sports, sneaker culture, and youth trends.
• Proficient in managing budgets and leading teams.

Responsibilities

• Lead initiatives to enhance brand engagement and business growth.
• Collaborate with marketing teams for effective brand strategies.
• Oversee retail execution and on-ground activations.

Skills

Brand Management

Consumer Marketing

Digital Acumen

Project Management

Community Building

Budget Management

Strategic Thinking

Excellent Communication

Education

Bachelor's degree in Marketing

Equivalent in Business or Communications

Tools

Microsoft PowerPoint

Apple Keynote

Microsoft Excel

Job description

Who You’ll Work With

The Lead, Brand Marketing Malaysia, will report to the Senior Director, Marketing – SEA&I and partner closely with the Brand Marketing teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA). This role will collaborate with teammates across Nike to build more effective and efficient ways to inspire and connect with athletes.

Specifically, this role will collaborate and partner with the following key internal and external stakeholders to build integrated marketing plans: Brand Management, Brand Creative, Integrated Media, Digital Marketing, Energy Marketing, PR/Communications, Social & Community Impact, Product & Merchandising, Marketplace Partners, Finance & Procurement, Agency & Production partners.

Who We Are Looking For

We are searching for a Lead, Brand Marketing to join our Brand Management team. This is a critical role that will grow and shape the future of Sport & culture in the country and should have a good grasp of the local sports, sports communities, youth culture and the sneaker & fashion landscape. This role will be able to lead initiatives, can balance creativity with organization and discipline in a fast paced, ambiguous environment, have a strong digital acumen to keep pace with our fast-moving consumer.

• Bachelor’s degree in marketing, Business, Communications or equivalent
• 7+ years of working experience in brand management, consumer marketing or related experience in fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, subscription services.
• Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends and the Nike brand.
• Ability to think strategically, lead initiatives, project teams and influence effectively.
• Ability to activate and leverage sports communities.
• Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
• Previous experience with managing budgets, agencies, teams and communities (Sport & Culture).
• A team-first mentality with ambition to coach and mentor others.
• Expert proficiency in Microsoft PowerPoint, Apple Keynote and strong proficiency in Microsoft Excel.
• Excellent verbal and written proficiency in English.

What You’ll Work On

Reporting to the Senior Director, Marketing – SEA&I, you will be partnering closely with the Marketing teams in your country, the Singapore Regional HQ for Southeast Asia & India (SEA&I) and the Asia-Pacific Latin America (APLA) geography at Nike WHQ, to execute Nike’s brand strategy and drive cross-functional execution of our seasonal and daily initiatives.

In this role, you will:

• Focus on key projects that build consumer experiences that accelerate brand engagement and business growth opportunities internally and externally for the Nike Brand.
• Provide brand management, team collaboration, functional & operational excellence, community building, agency management and formulate new & disruptive ideas through best in class on ground activations and experiences.
• Gain insights from consumers on sport & cultural trends.
• Oversee Retail execution and excellence in Nike’s stores (both Nike-only and multi-brand).
• Lead on-ground activations in partnership with Nike’s retail partners.
• Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels.
• Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day to day operations that includes budget management, internal systems, reporting, product ordering, influencer seeding etc.