Sales & Marketing Executive

Han Chiang University College of Communication; George Town; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading educational institution in George Town is seeking a Sales and Marketing Executive to drive student enrolment through innovative marketing strategies. The ideal candidate will manage media marketing, coordinate educational events, and collaborate with academic teams to enhance programme visibility. Proficiency in Mandarin is preferred to engage effectively with clients. This role requires a proactive individual with a background in marketing and a passion for education.

Qualifications

• At least 1-2 years of working experience.
• Preferably specialized in Marketing, Business Development, or equivalent.

Responsibilities

• Plan marketing strategies and ensure student enrolment targets are met.
• Organize education fairs, roadshows, and school visits.
• Oversee social media and content strategy for the brands.

Skills

Mandarin

English

Bahasa Malaysia

Education

Diploma or Bachelor's Degree in a related field

Job description

Add expected salary to your profile for insights.

Plan marketing strategies and ensure that the student enrolment target for the year is met.

Responsible for implementing and maintaining all media marketing strategies.

Organize education fairs, roadshows, and school visits.

Promote the University College's academic programmes through various media channels.

Oversee social media and content strategy for the brands, ensuring all activities are managed and tracked.

Meet with school principals and counsellors periodically to provide updates on academic programmes.

Deliver talks on topics requested by school principals and counsellors.

Handle visitation from schools and institutions, including reception activities.

Explore and develop marketing strategies to recruit both local and international students.

Collaborate with the Academic team and survey the market to identify in-demand academic programmes.

Manage promotional materials such as brochures, advertisements, banners, souvenirs, and gifts to ensure they are appropriate and competitive.

REQUIREMENTS:

The candidate must possess at least a Diploma or Bachelor's Degree in a related field.

Proficient in Mandarin, English, and Bahasa Malaysia. Candidates proficient in Mandarin are preferred for effective communication with Mandarin-speaking clients.

At least 1-2 years of working experience.

Preferably specialized in Marketing, Business Development, or equivalent. Knowledge of the Education industry or Digital Marketing is an added advantage.

Own transport and willingness to travel are required.

How do your skills match this job?

How do your skills match this job?

Sign in and update your profile to gain insights.

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?

Han Chiang University College of Communication is a not-for-profit institution offering quality education at affordable fees since 1999, catering to both local and international students.

If you believe this job ad is fraudulent, misleading, or discriminatory, please include relevant details here.

What can I earn as a Sales and Marketing Executive?