Senior Content Marketing Executive

Trader2U; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

A leading company in Kuala Lumpur is seeking a Content Marketing Specialist to create and manage engaging content across multiple platforms. The role involves collaborating with various teams, optimizing for SEO, and developing content strategies aligned with marketing goals. Ideal candidates will have strong scriptwriting skills and knowledge of video marketing.

Qualifications

• Proficient in scriptwriting and content structure.
• Knowledge of video editing and production processes.

Responsibilities

• Collaborate with marketing to create engaging content.
• Manage content distribution across various channels.
• Coordinate projects with stakeholders and manage deadlines.

Skills

Scriptwriting

Collaboration

Content Structure

Tools

Video Editing

Job description

Key Activities:

1. Content Creation: Collaborate with the marketing team and subject matter experts to develop high-quality, engaging content such as blog posts, articles, social media posts, infographics, videos, and email campaigns. Conduct research, writing, editing, and proofreading to ensure accuracy and brand consistency.
2. Content Strategy: Assist the Head of Content Marketing in developing strategies aligned with marketing goals and target audiences. Identify key messaging, themes, formats, and conduct industry trend analysis.
3. Content Distribution: Manage content dissemination across channels like the website, blog, social media, email newsletters, and third-party platforms. Optimize content for SEO and leverage social media strategies to boost visibility and engagement.
4. Project Management: Coordinate content creation projects with stakeholders such as designers, writers, and agencies. Manage content calendars, deadlines, and editorial schedules for consistent content flow.
5. Collaboration and Coordination: Work with marketing, design, and product teams to align content with campaigns and launches. Engage with influencers, partners, and industry experts for collaborations.

Qualifications:

• Proficient in scriptwriting with a solid understanding of content structure
• Knowledge of video editing and production processes
• Understanding of video marketing funnels and their application
• Ability to collaborate with branding teams on branding strategies
• Confidence in contributing to branding and creative decisions