Marketing Admin Assistant (Shared Service Center)

Hasbro; Ampang Jaya Municipal Council; On-site; MYR 30,000 - 45,000; Full time

Job summary

A leading games and toy company is seeking a Marketing Assistant to support EMEA and APAC Brand Managers. This role involves managing marketing data, assisting with campaigns, and collaborating with teams to ensure timely project delivery. Ideal candidates will have strong communication skills, experience in marketing, and proficiency in Microsoft tools.

Qualifications

• Experience in sales & marketing in a multinational environment.
• Fluent in written and spoken English.

Responsibilities

• Support EMEA and APAC Brand Managers with activations.
• Manage invoices and support A&P budget tracking.
• Collaborate with cross-functional teams to meet deadlines.

Skills

Communication

Organizational Skills

Adaptability

Education

High School Diploma

Bachelor’s Degree in Business

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

About Hasbro

Hasbro is a leading games, IP, and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families, and fans worldwide through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together from tabletop to screen.

Hasbro has been recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

At Hasbro, we’re changing the face of play and entertainment. We seek innovative, passionate individuals who thrive in a culture of community, integrity, creativity, and inclusion, inspired by our diverse team for over 100 years.

Role Overview

Hasbro EMEA, APAC Marketing team is looking for an experienced and enthusiastic Marketing Assistant to join our Shared Service team.

A Day in the Life

Support EMEA and APAC Brand Managers for the delivery of key activations and administrative processes.

1. Understand global brand and product plans, and manage EMEA and APAC lines.
2. Ensure marketing and product data accuracy in internal planning systems (P2M, HDM, SAP, etc.).
3. Update and manage Item Master files regularly according to local line plans.
4. Assist in creating product profile sell sheets, preview decks, etc., using regional templates.
5. Assist in social media asset and campaign execution under the direction of Brand teams.
6. Participate in organizing, translating, proofreading, and executing brand assets, including:

• Downloading and consolidating global assets from central systems.
• Creating local marketing communication tools with regional teams.
• Proofreading local language copies and supporting translations based on global templates.

Collect, organize, and deliver eCopy, images, and video assets to eCommerce customers via dedicated forms, ensuring accuracy and timely submissions across geographies.

Adapt submissions to meet varying customer requirements and formats, maintaining high attention to detail.

Collaborate with cross-functional teams to resolve missing information and meet deadlines.

Other Responsibilities

• Manage invoices, create POs, and support A&P budget tracking, consolidation, and analysis.
• Coordinate with vendors and support regional requests for product launches, PR seeding, and shipments.
• Support non-English consumer care services and assist with returns and consumer correspondence.
• Participate in ad hoc regional/local marketing projects.

Key Relationships

Internal: Marketing Managers, Brand Managers, Finance Manager, Finance Shared Service Team.

External: Vendors, Consumers.

Education and Experience

• Experience in sales & marketing, preferably in a multinational environment.
• High school diploma or equivalent; associate or bachelor’s degree in business, marketing, communications, or related field preferred.
• Proficiency in Microsoft PowerPoint and Excel preferred.
• Ability to work in a fast-paced, changing environment and adapt quickly.
• Strong organizational skills to manage workload and prioritize tasks independently.
• Fluent in written and spoken English.
• Excellent communication skills and team-oriented mindset.
• Willingness to learn and improve processes continually.