Digital Marketing Executive (Content)

Sunway Multicare Pharmacy; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a detail-oriented Digital Marketing Executive to craft engaging content strategies across digital platforms. This role is essential for building brand awareness and driving traffic through high-quality content. You will collaborate with design and product teams to create diverse content formats, optimize for SEO, and support digital ad campaigns. If you're creative, proactive, and passionate about digital marketing, this opportunity offers a dynamic environment to grow your skills and make an impact in the healthcare and retail sectors.

Qualifications

• 1-3 years of experience in digital marketing or content creation.
• Excellent writing skills in English, BM, and Mandarin.

Responsibilities

• Develop and manage digital content for websites and social media.
• Optimize content for SEO to increase organic search rankings.
• Monitor content performance using analytics tools.

Skills

Content Creation

SEO Optimization

Digital Marketing

Analytical Skills

Copywriting

Education

Diploma or Degree in Marketing

Diploma or Degree in Communications

Diploma or Degree in Journalism

Tools

Google Analytics

Meta Ads Manager

Canva

Job description

We are looking for a creative and detail-oriented Digital Marketing Executive with a strong focus on content to develop and execute compelling content strategies across digital platforms. This role is key in building brand awareness, engaging our audience, and driving traffic and conversions through high-quality content.

Responsibilities:

• Develop, write, and manage digital content for websites and social media.
• Plan and execute content calendars in line with marketing campaigns and brand objectives.
• Collaborate with design and product teams to produce engaging content formats (videos, infographics, articles, etc.).
• Optimize content for SEO to increase organic search rankings and website traffic.
• Monitor performance of content using analytics tools (e.g., Google Analytics, Meta Business Suite).
• Manage digital assets and ensure content consistency across all channels.
• Support digital ad campaigns with copywriting and creative assets where needed.
• Stay updated with influencer content trends, algorithm updates, and best practices across platforms (Google, TikTok, Instagram, XiaoHongShu, etc.).

Job Requirements:

• Diploma or Degree in Marketing, Communications, Journalism, or related field.
• 1–3 years of experience in digital marketing, content creation, or a related role, experiences with healthcare, pharmaceutical, or retail industry is an advantage.
• Excellent writing, editing, and storytelling skills in English, BM, and Mandarin.
• Proficient in digital marketing tools (e.g., Meta Ads Manager, Canva, Google Analytics).
• Basic understanding of SEO and keyword research tools.
• Strong organizational and time management skills.
• Creative, proactive, and able to work independently or in a team.