Brand Executive / Associate Brand Manager, OTC Product

Galderma; Kuala Lumpur; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Brand Executive / Associate Brand Manager for OTC products. The role involves developing brand strategies, managing product launches, and collaborating with various teams to enhance brand visibility. Ideal candidates will have a background in science and experience in brand marketing, particularly with OTC products. Strong communication and analytical skills are essential for success in this dynamic position.

Qualifications

• Minimum of 2 years of experience in brand marketing or related roles.
• Experience in managing OTC products is required.

Responsibilities

• Develop and implement brand strategies for OTC products.
• Lead product launches and promotional campaigns.
• Prepare brand performance reports with actionable insights.

Skills

Communication

Teamwork

Analytical mindset

Problem-solving

Education

Bachelor’s degree in Science

Job description

Brand Executive / Associate Brand Manager, OTC Product

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1. Develop and implement comprehensive brand strategies and marketing plans aimed at achieving business growth objectives, particularly for OTC products within the Pharmacy and Healthcare Professional (HCP) channels.
2. Lead the coordination and execution of product launches, promotional campaigns, and brand activations designed to enhance consumer awareness and drive engagement.
3. Support the planning and execution of events, roadshows, and congress activations, ensuring the brand’s visibility and recognition among healthcare professionals and consumers.
4. Regularly prepare and update brand performance reports, providing actionable insights and recommendations to optimize marketing effectiveness and drive continuous improvement.

Digital Marketing

• Collaborate with designers and social media agencies to ensure seamless execution of social media content, posts, and online activities in line with brand objectives.
• Assist the Brand Manager in executing Key Opinion Leader (KOL) and influencer marketing campaigns, ensuring timely implementation and delivery of strategies.

Retail & Pharmacy Activation

• Work closely with design and production teams to create impactful promotional materials, including brochures, POSM (Point of Sale Materials), and in-store displays that align with brand standards.
• Contribute to market research efforts, tracking trends, competitor activities, and shifts in consumer behavior to identify opportunities for brand growth.
• Collect and analyze feedback from marketing initiatives and customer interactions to refine strategies and improve future campaigns.

Requirements

• Bachelor’s degree in Science or a related field.
• Experience in managing OTC products is required.
• Minimum of 2 years of experience in brand marketing, social media management, or related roles.
• Experience working with doctors, dermatologists, and pharmacists to drive prescription-based recommendations is an advantage.
• Strong desire to learn and grow in brand marketing.
• Excellent communication and teamwork abilities.
• Analytical mindset with attention to detail and problem-solving skills.