Senior Marketing Manager

Vinda SEA; Klang Municipal Council; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in the FMCG industry is seeking a Senior Marketing Manager to drive category growth and brand strategies. The role involves managing brand marketing operations, analyzing market trends, and leading a high-performance team. Candidates should possess extensive experience in marketing within multinational companies, particularly in the FMCG sector, and demonstrate strong leadership and analytical skills.

Qualifications

• At least 10 years of working experience in FMCG.
• Minimum 5 years in a leadership role.
• Prior local marketing experience in Singapore is an advantage.

Responsibilities

• Lead brand marketing operations and strategy execution.
• Analyze market trends and consumer insights.
• Manage relationships with external agencies.

Skills

Analytical skills

Communication

Collaboration

Leadership

Marketing strategy

Education

Degree in Business, Marketing or relevant discipline

Tools

E-commerce platforms (Shopee, Lazada)

Job description

Position Summary

The Senior Marketing Manager is responsible for leading and driving category growth to support the company’s business and brands’ objectives. The incumbent manages Brand/Trade Marketing, driving the development of marketing and brand strategies for assigned category/categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.

Working location: Malaysia, 25-50% travel needed

Roles & Responsibilities

Manage and ensure a smooth running of the Brand Marketing operations within the assigned category/categories.

Brand Management

• Lead the development and execution of yearly brand plans of the assigned category/categories respective direct report/s in support of company’s business and overall goals.
• Drive an integrated category plans within department functions. (Annual 360 Brand Plan: Inclusive of communication, media, trials, channel, consumer relationship management, trade marketing)
• Collaborate with Sales (Offline & Online) to deliver on agreed business plan.
• Measurement and reporting of performance for all marketing activities against goals (ROI and KPIs).
• Ensure the team’s adherence to the brand’s platform and expression guidelines.
• Responsible for leading and providing an overview of category and business performance during Monthly Commercial Meetings, Quarterly Business Reviews, and Annual Business Planning.
• Provide conclusion of findings, course of action and follow-ups from consumer research reports (e.g. Brand Health & etc).

Consumer, Competitor and Market Analysis

• Lead in analyzing and drawing insights from available data on category trends, encompassing market, consumer, product and competitors.
• Drive consumer understanding to develop plans and campaigns that can better address consumers’ needs in our products, services, or communications.
• Drive competitors’ analysis with the team quarterly or on a need basis for any change in plans or pre-emptive actions.

Partnership with Agencies

• Responsible for efficient relationships with all agencies and partners i.e. creative, media, promotion, PR, event, agencies
• Develop and aligned KPI with agencies.
• Support and manage the agency pitch process with the appointed agency (where relevant) and key stakeholders.
• Conduct bi-annual evaluations with agencies to finetune relationships and achievement of key targets / KPIs.

Budget

• Supports brand P&L governance and performance tracking.
• Manage total marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.

Management and Leadership

• Provide leadership on brands’ guidance and direction.
• Build a high-performance team through effective performance management, communication, and coaching of staff and across all stakeholders.
• Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
• Provide clear leadership that establishes high personal ethics, walk in line with one and demonstrate leadership values consistent with RGE & Vinda Values, establish high credibility with key stakeholders, and promote and foster a team’s culture consistent with the company’s values.
• Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
• Ensure development of existing marketing team and oversee recruitment of appropriate skilled staff for new positions as and when required.
• Establish appropriate KPIs for the marketing team in line with the company’s business and brand objectives.
• Develop and manage improvement initiatives including the way of working / processes within the category.
• Support and drive any cross-categories continuous improvement key initiatives assigned by the line manager.

Qualifications & Experience Requirement

Qualifications & Experience:

• Degree in Business, Marketing, or relevant discipline from a notable university.
• At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
• At least 5 years in a leadership / middle management position.
• Prior local marketing experience in/for Singapore in FMCG will be an added advantage.
• Exposure to leading partnerships with external agencies.
• Strong knowledge and understanding of the local media environment.
• Well-versed in Brand, digital, channel, and shopper marketing.
• Essential to possess experience & knowledge in E-commerce platforms i.e. Shopee, Lazada

Success Traits:

• Excellent communicator and collaborator.
• Highly analytical with the ability to guide the department in going through complex data and coming out with consumer, category, and channel insights.
• Able to engage in productive discussion despite encountering strong opposing views then influence opinion and overcome adversity professionally.
• Strong business management, effective teamwork, strong initiative follow-through, good communication and listening skills and command of selling processes.
• Experience with Execution Focus – very hands-on to develop, motivate and enhance the skills and in leading a team of managers and executives. Has the ability to remove obstacles from the team.