Social Media Executive

Golden Fresh; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food processing company is seeking a Social Media Executive to enhance its online presence. The role involves developing social media strategies, creating engaging content, and managing campaigns across platforms. Ideal candidates should have a background in marketing or communications, with strong skills in content creation and analytics. Join a dynamic team committed to innovation and quality in the seafood industry.

Qualifications

• 3-4 years of experience in social media marketing and content creation.
• Strong understanding of social media trends and audience engagement.

Responsibilities

• Develop and implement social media strategies aligned with marketing objectives.
• Create engaging content and manage paid social media campaigns.
• Monitor performance metrics and optimize campaigns based on data analysis.

Skills

Social Media Marketing

Content Creation

Video Editing

Communication

Data Analysis

Education

Bachelor's degree in marketing

Bachelor's degree in Communications

Tools

Adobe Premiere

Final Cut Pro

Google Analytics

Facebook Insights

TikTok Analytics

Job description

Execute and manage the Pacific West & Subi social media presence across platforms (Facebook, Instagram, TikTok, etc.).

Develop and implement social media strategies that align with the brand's overall marketing objectives and target audience.

Monitor industry trends and competitor activities to stay updated on the latest trends in social media and performance marketing.

2. Content Creation:

Develop content calendars for regular posting (retainer) on social media platforms (FB, IG, TikTok), ensuring a consistent brand presence.

Create engaging and visually appealing content for all social media platforms, including static images, graphics, and video content.

Plan, shoot, and edit videos and other multimedia content that aligns with brand guidelines and resonates with the target audience.

Ensure content is on-brand and aligned with the brand's voice and tone.

3. Social Media Performance Marketing:

Set up and execute paid social media campaigns across platforms (Facebook, Instagram, TikTok) to achieve key performance metrics (KPIs) such as engagement, reach, conversions, and ROI.

Optimize ad campaigns by analyzing performance data, making data-driven decisions, and adjusting strategies for maximum effectiveness and better results.

Monitor and report on campaign performance and key metrics, providing actionable insights to improve future campaigns.

Ensure that ad spend aligns with the budget and that campaigns are on track to meet the set objectives.

4. Community Engagement:

Engage with the brand's online community by responding to comments, messages, and mentions across platforms.

Foster positive interactions, build brand loyalty, and encourage customer advocacy through active community management.

Monitor and track user-generated content (UGC) and identify opportunities for reposting and community-driven campaigns.

5. Social Media Analytics & Reporting:

Track, analyze, and report on social media performance across all platforms using tools like Google Analytics, Facebook Insights, TikTok Analytics, etc.

Provide regular reports on social media performance, highlighting key metrics and areas for improvement.

Use data to refine social media strategies and suggest optimization improvements.

6. Collaboration with Cross-Functional Teams:

Collaborate with the broader marketing team (content, creative, brand) to ensure consistent messaging and effective cross-channel marketing.

Coordinate with internal teams for campaign launches and promotions to ensure timely and seamless execution.

7. Creative Content Development:

Conceptualize and develop creative ideas for social media campaigns that engage users and reflect the brand's identity.

Take ownership of visual storytelling through high-quality photography, video production, and editing for social media content.

Ensure content is optimized for each social platform, with a focus on creating mobile-first content for maximum impact.

8. Stay Updated with Platform Changes:

Keep up with the latest social media platform updates, new features, trends, and changes in algorithms to ensure strategies and content are up to date.

Experiment with new formats such as Stories, Reels, TikTok challenges, etc., to stay on top of platform trends.

9. Influencer and Brand Ambassador Collaboration:

Identify and collaborate with influencers, brand ambassadors, and micro-influencers to extend the brand's reach on social media.

Qualifications:

Bachelor's degree in marketing, Communications, or related field.

3-4 years of experience in social media marketing, content creation, and performance marketing.

Proficiency in social media platforms (Facebook, Instagram, TikTok) and their respective ad management tools (e.g., Facebook Ads Manager).

Strong skills in video creation and editing using tools like Adobe Premiere, Final Cut Pro, or other video editing software.

Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights, TikTok Analytics) to track performance and optimize campaigns.

Experience in creating compelling content for both paid and organic social media campaigns.

Strong communication and creative skills with an eye for detail and aesthetics.

Ability to work independently, manage time efficiently, and meet deadlines.

Strong understanding of social media trends, audience engagement, and content virality.

Experience in managing social media for FMCG brands is an added advantage.

Familiarity with influencer marketing and experience in running influencer campaigns is a plus.

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Social Media Executive?
• How many years' experience do you have in social media marketing?

Manufacturing, Transport & Logistics 101-1,000 employees

Golden Fresh Sdn Bhd, a food processing and trading company with a global presence and world-class products, is seeking self-motivated individuals to further spearhead its growth. Golden Fresh has been at the forefront of quality and innovation in frozen seafood for the last two decades. With an unswerving commitment and state-of-the-art manufacturing facilities, it has grown from one of the largest seafood processors in Malaysia to a global supplier of raw and value-added seafood. Golden Fresh owes its success to a simple, time-tested philosophy - an uncompromising dedication to produce only the freshest, highest quality seafood and fulfilling its promise consistently. Guided by its 3 core values: innovative, reliable, and sustainable; Golden Fresh continues to deliver performance excellence and create premium seafood products that are enjoyed the world over.