Digital Marketing Manager

Informa Plc; Kuala Lumpur; On-site; MYR 40,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a strategic Digital Marketing Manager to spearhead their digital initiatives across the ASEAN region. This exciting role involves leading integrated marketing campaigns, optimizing digital channels, and managing a high-performing team. The ideal candidate will have a proven track record in digital marketing, excellent stakeholder management skills, and a passion for data-driven strategies. Join a dynamic environment that values energy and ambition, where your contributions will significantly enhance brand visibility and engagement. If you are ready to make an impact and elevate digital performance, this opportunity is for you.

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Team-building activities

Qualifications

• 5+ years of digital marketing experience with proven success in campaigns.
• Strong analytical skills to interpret data for effective marketing actions.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Lead integrated digital marketing campaigns across key channels.
• Monitor and evaluate effectiveness of digital channels and tactics.
• Manage and grow a high-performing in-house digital marketing team.

Skills

Digital Campaign Management

Stakeholder Engagement

Team Leadership

Analytical Skills

Content Development

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Media

Bachelor's degree in Communications

Tools

Google Analytics

SEO/SEM

Marketing Automation Tools (Eloqua/Marketo)

Job description

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

ROLE SUMMARY:

We are seeking a strategic and dynamic Digital Marketing Manager to lead our digital marketing efforts across the ASEAN region. This role is ideal for a results-driven marketer with a strong track record in digital campaign management, stakeholder engagement, and team leadership. As the regional digital lead, you will play a critical role in driving brand visibility, engagement, and lead generation through data-informed strategies and integrated channel execution. If you thrive in a fast-paced, matrixed environment and are passionate about elevating digital performance across diverse markets, we’d love to hear from you.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Lead Digital Campaign Strategy & Execution: Develop and execute integrated digital marketing campaigns across key channels, including social media, content, email, and paid media. Use performance data to guide strategy, set clear KPIs, manage budgets, and continuously optimize to drive visibility, engagement, and conversions.
• Channel & Performance Optimization: Monitor and evaluate the effectiveness of digital channels and tactics. Leverage analytics tools to gain actionable insights, improve channel mix, and maximize the return on digital marketing investment.
• Stakeholder & Internal Client Management: Act as the digital marketing lead and service partner for the ASEAN region to internal business units and project teams. Translate business objectives into digital strategies, ensure timely and quality execution, and maintain strong communication and alignment with stakeholders.
• Team Leadership & Development: Manage and grow a high-performing in-house digital marketing team. Provide clear direction, mentor team members, and foster a collaborative and results-driven environment.
• Content Oversight & Brand Alignment: Oversee the development of digital marketing content to ensure accuracy, consistency, and alignment with brand voice and campaign goals across all platforms.
• Champion Digital Best Practices: Serve as a digital marketing thought leader for the organization. Partner with the L&D team to drive capability-building initiatives, facilitate knowledge sharing, and elevate the overall performance and productivity of the wider marketing organization.

Qualifications

• Bachelor’s degree or above, preferably in Marketing, Digital Media, Communications, or a related field.
• 5+ years of relevant digital marketing experience with proven success in campaign planning & execution, stakeholder management, and team leadership.
• Proficient in digital platforms and tools including SEO/SEM, social media, Google Analytics, and marketing automation tools such as Eloqua/Marketo.
• Strong analytical and strategic thinking skills, with the ability to interpret data and translate insights into effective marketing actions.
• Excellent communication and stakeholder management abilities. Comfortable working across multiple internal teams in a matrixed environment.
• Strong content and messaging skills, with attention to brand consistency and audience impact.
• Strong can-do and high self-motivation. Demonstrated experience in leading, mentoring, and motivating marketing teams.
• Language requirement: English is required; proficiency in Chinese/Mandarin is a strong advantage.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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