Product Manager (Industrial Engineering)

BTI Executive Search; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading company in Asia Pacific is seeking a Product Manager to analyze market trends, manage product life cycles, and ensure successful product launches. The role involves collaborating with cross-functional teams and supporting sales to achieve growth targets.

Responsibilities

• Manage product lifecycle from introduction to discontinuation.
• Develop and deploy new product launch and market introduction plans.
• Understand market trends and derive strategic product plans.

Job description

The Product Manager analyses Asia Pacific market trends & requirements to define clear product specifications for a product family, which is positioned to have competitive advantage and gain high market share.

The Product Manager is responsible for the product range life cycle management and quality assurance. He /she need to manage projects to develop new products, and to ensure successful market introduction including derive launch plan, preparing datasheet, marketing documents and conduct product training. Supporting sales organization to achieve sales & growth targets.

Main Responsibilities

1. Understands market trends, drivers, challenges and needs to best prioritize, derive and execute business plans leading to premier solutions in the market.
2. Derive strategic product plans based on market knowledge and opportunities for growth.
3. Manage the product lifecycle from market introduction to discontinuation.
4. Developing and deploying the new product launch and market introduction plan; works collaboratively with cross-functional teams to develop the necessary communications regarding each of the products, including but not limited to technical, marketing and sales documentation.
5. Receives new product requests; works with market management to understand competitor offerings, pricing, marketing, how product will benefit the company, codes and standards, etc.
6. Maintains and communicates with Asia Pacific countries and HQ.
7. Product lifecycle management (creation, maintenance, revision, retirement), understanding build/buy/partner options for their programs, articulating business value for investment needs
8. Work with sales and marketing implement strategies/ tactics
9. Work with content development resources on all build projects to ensure a common vision and support the development effort
10. Lead the product launch/change process (readiness, logistics, pricing, communication, etc.)