Manager – Commercial / SME Marketing and Communications

Berjaya Sompo Insurance Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to drive B2B initiatives for SME and Commercial markets. This role focuses on brand-building through innovative marketing strategies and PR campaigns, requiring a hands-on leader with exceptional communication skills. The ideal candidate will lead a team to generate quality leads and enhance the company's brand presence through engaging content and effective media relations. Join a forward-thinking company that values creativity and results-driven strategies, offering a collaborative environment where your contributions will make a significant impact.

Benefits

Health Insurance

Flexible Working Hours

Professional Development Opportunities

Performance Bonuses

Qualifications

• 8-10 years of B2B marketing experience with proven lead generation success.
• Strong understanding of marketing strategies and tools.

Responsibilities

• Lead marketing initiatives for SME and Commercial markets.
• Manage PR campaigns and media relations to enhance brand awareness.

Skills

B2B Marketing

Lead Generation

PR Campaigns

Media Relations

Content Marketing

Market Research

Analytical Skills

Interpersonal Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms

Email Marketing Tools

Analytics Software

Job description

Manager – Commercial / SME Marketing and Communications

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Manager – PR & Communications, Brand, Marketing & Communications

Are you a dynamic and can-do person? Do you think you have what it takes to drive B2B business, both online and offline? Do you thrive on putting creative and engaging spins to your PR campaigns and media relation strategies?

If you are, then we want you.

This position is a team lead role and reports to the Head of Brand, Marketing & Communications. The incumbent’s roles and responsibilities will be as follows:

80% of the responsibilities will be focused on brand-building and marketing initiatives for the SME and Commercial markets via online and offline channels, which includes driving SME and Commercial Business quality leads generation to achieve annual target.

20% would be on developing and executing creative materials, PR campaigns and media relation strategies focusing on corporate, product, employees and innovation stories, with trackable results. The incumbent would also be responsible for planning and executing the company’s Crisis Communication Plan.

Shortlisted candidates are expected to demonstrate example(s) of SME quality leads generation strategy with trackable results as well as brand-building initiatives among SMEs (detailed instructions will be given). Candidates will also need to present case studies of past actual accomplishments in B2B quality leads generation. Sufficient time will be given to prepare.

Your responsibilities will include but are not limited to:

• Team lead of the Commercial/SME marketing and PR/Communications team in Brand, Marketing & Communications department.

Commercial / SME business leads generation and business support

• Develop and implement brand-building strategy and marketing initiatives for the SME and Commercial market segments, including SME business lead generation via online and offline. Incumbent is expected to use various channels, such as email, social media, content marketing, advertising, etc.
• Create, drive and manage marketing campaigns to attract quality leads, with trackable results. Work closely with distribution teams to ensure smooth lead handover.
• Conduct market research jointly with Business and strategic partners to identify target audiences and needs.
• Develop and perform leads nurturing program by providing valuable information and resources.
• Track and analyse lead generation metrics to ensure success.
• Develop and communicate thought leadership articles and content to targeted segments. This also entails working with C-Suite and Senior Management in preparation for forums and keynote speaking engagement.
• Development of marketing materials, such as brochures, flyers, etc.

PR and Communications

• Manages PR and communication campaigns, media relation strategies and Above-The-Line (radio, advertorials, etc) strategies to increase and enhance positive brand awareness of Berjaya Sompo Insurance with trackable results that go beyond PR reach and PR values. This will be a collaboration with the Integrated Marketing team in Brand, Marketing and Communications department.
• Crafting creative and engaging short articles and advertorials on products, services and employer branding to drive social media engagement and corporate website visits (as part of brandformance).
• Prepare and distribute press releases and, organise press conferences when needed.
• Manage public relations/media and media monitoring agencies and evaluate RFPs for new agency.
• Track media coverage and follow industry trends.
• Owner of and manages Crisis Communication Plan with HOD and EXCO members.
• Perform any other work given by Management from time to time.

Role Specifications:

• The ideal candidate should have strong proven experience in successful B2B marketing and lead generation using online and offline methods.
• Preferably 8 – 10 years of relevant experience.
• Strong understanding of lead generation strategies and tools.
• Hands-on leader with the ability to manage tight deadlines, budget and work collaboratively in a fast-paced, highly dynamic and regional environment. Ability to work cross-functionally with other groups, including but not limited to, product marketing, product management, underwriting, agency management, content marketing, customer marketing, demand generation, social media and events.
• Exceptional communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Self-motivated, with strong organizational and time-management skills.
• Demonstrate writing excellence when crafting product/services messaging, press releases, proactive pitches, blog posts and talking points.
• Fluency in English and Bahasa Malaysia is a must. Fluency in Mandarin is an added advantage.

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Marketing Role? Which of the following languages are you fluent in? How would you rate your English language skills? Do you have lead generation experience?

Sompo Japan Nipponkoa Group collaborates with the Berjaya Group in building up a renowned brand with stronger presence in Malaysia’s general insurance industry. As one of the leading general insurance companies in Malaysia with a network of 22 offices nationwide that serves over a million customers, Berjaya Sompo strives to provide the best insurance solutions and services to our customers. With our strong financial background and consistent comparative global insights, we have increased our paid-up capital to over RM100 million way before the enforcement of the regulatory requirement for all insurance companies in Malaysia.

Our Journey

Our culture of prioritizing world-class services dates back to 1974, when the Company started as an overseas branch office for one of the international insurance companies. As the Company continues to progress towards the new millennium, things began picking up in 1991, when the Company officially changed its name to Berjaya General Insurance Sdn. Bhd. and converted to a public company in 1997. And by 1999, Berjaya General Insurance Berhad becomes 100% owned by Berjaya Capital Berhad.

In 2006, Sompo Japan Insurance Inc. purchased 30% equity stake in the Company from Berjaya Capital Berhad. Subsequently, we changed our name to Berjaya Sompo Insurance Berhad to reflect the strategic alliance between Berjaya Capital Berhad and Sompo Japan Insurance Inc. In 2011, Sompo Japan Insurance Inc. acquired a further 40% equity interest in the Company, thus making Berjaya Sompo Insurance Berhad a 70% owned subsidiary of Sompo Japan Insurance Inc.

Sompo Japan Insurance Inc. is a member of Sompo Japan Nipponkoa Holdings Inc. which is listed on the Tokyo Stock Exchange and Osaka Securities Exchange. The Sompo Japan Nipponkoa Group boasts a global business network encompassing 231 cities in 32 countries and regions, including Europe, the Middle East, North America, Central and South America, Asia, Oceania and Africa. The advantage of having Sompo Japan Nipponkoa as our major shareholder is immense, ranging from a stronger global presence to an enlarged pool of world-class expertise and experience.

Sompo Japan Nipponkoa Group collaborates with the Berjaya Group in building up a renowned brand with stronger presence in Malaysia’s general insurance industry. As one of the leading general insurance companies in Malaysia with a network of 22 offices nationwide that serves over a million customers, Berjaya Sompo strives to provide the best insurance solutions and services to our customers. With our strong financial background and consistent comparative global insights, we have increased our paid-up capital to over RM100 million way before the enforcement of the regulatory requirement for all insurance companies in Malaysia.

Our Journey

Our culture of prioritizing world-class services dates back to 1974, when the Company started as an overseas branch office for one of the international insurance companies. As the Company continues to progress towards the new millennium, things began picking up in 1991, when the Company officially changed its name to Berjaya General Insurance Sdn. Bhd. and converted to a public company in 1997. And by 1999, Berjaya General Insurance Berhad becomes 100% owned by Berjaya Capital Berhad.

In 2006, Sompo Japan Insurance Inc. purchased 30% equity stake in the Company from Berjaya Capital Berhad. Subsequently, we changed our name to Berjaya Sompo Insurance Berhad to reflect the strategic alliance between Berjaya Capital Berhad and Sompo Japan Insurance Inc. In 2011, Sompo Japan Insurance Inc. acquired a further 40% equity interest in the Company, thus making Berjaya Sompo Insurance Berhad a 70% owned subsidiary of Sompo Japan Insurance Inc.

Sompo Japan Insurance Inc. is a member of Sompo Japan Nipponkoa Holdings Inc. which is listed on the Tokyo Stock Exchange and Osaka Securities Exchange. The Sompo Japan Nipponkoa Group boasts a global business network encompassing 231 cities in 32 countries and regions, including Europe, the Middle East, North America, Central and South America, Asia, Oceania and Africa. The advantage of having Sompo Japan Nipponkoa as our major shareholder is immense, ranging from a stronger global presence to an enlarged pool of world-class expertise and experience.

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