Business Development & Marketing Manager (FMCG) (Agency Food)

Persolkelly; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Business Development & Marketing Manager to drive growth in the FMCG sector. This role involves identifying new business opportunities, developing strategic marketing plans, and managing relationships with key stakeholders. The ideal candidate will bring over a decade of experience in the FMCG industry, showcasing strong leadership and analytical skills. Join a dynamic team dedicated to innovation and excellence in marketing, where your contributions will directly impact business success and brand positioning. This is an exciting opportunity to shape the future of products in a rapidly evolving market.

Qualifications

• 10+ years of experience in the FMCG industry with strong leadership skills.
• Proficient in managing relationships with Principals and executing marketing strategies.

Responsibilities

• Identify and evaluate new business opportunities to drive growth.
• Develop and implement marketing strategies to enhance brand positioning.

Skills

Leadership Skills

Analytical Skills

Communication Skills

Planning Skills

Creativity

Digital Proficiency

Education

Degree in Business Administration

Master's degree in Marketing

Degree in Food Science

Tools

MS Office

Job description

Business Development & Marketing Manager (FMCG) (Agency Food)

Identify New Business Opportunities: Discover potential markets for agency products that align with the company's growth strategies.

Evaluate Business Feasibility: Assess the viability of new and existing product developments or business ventures to uncover areas of opportunity.

Marketing Strategy and Execution: Develop, plan, and implement marketing campaigns to boost product and brand positioning, ensuring alignment with company goals.

Principal Relationship Management: Build and sustain strong partnerships with Principals.

Collaborate with Sales Team: Work closely with sales and other stakeholders to enhance product/brand awareness, generate leads, and support sales activities.

Strategic Marketing Plans: Create and execute marketing strategies that promote business growth and drive revenue and profit for assigned brands/products.

Industry Trends and Best Practices: Stay informed about industry trends and best practices, applying insights to continuously refine marketing strategies and tactics.

Market Research and Analysis: Monitor consumer behaviors, market trends, trade dynamics, business drivers, and competitor strategies, providing periodic advice to Principals.

Product Innovation: Contribute to product innovation by implementing development programs aimed at increasing profit margins.

Identify Market Opportunities: Discover new market opportunities for brands and product categories.

Budget Management: Effectively manage the advertising and promotion budget to ensure profitability.

Reporting and Forecasting: Liaise with Principals, prepare monthly reports, and forecast as needed.

Monitor Marketing Effectiveness: Track and report on the success of marketing initiatives, using key metrics to continuously improve strategies.

Ad-hoc Duties: Perform additional tasks as assigned by the superior.

Job Requirements:

Educational Background: Degree or Master's degree in Business Administration, Marketing, Food Science, or related fields.

Experience: Minimum of 10 years of relevant experience in the FMCG industry.

Principal Management: Experience in managing relationships with Principals is essential.

Travel: Willingness to travel locally and internationally.

Leadership and Management Skills: Strong leadership and management capabilities.

Analytical and Communication Skills: Excellent analytical, communication, and interpersonal skills.

Planning and Organizational Skills: Strong planning and organizational abilities to manage projects effectively.

Creativity: Ability to identify alternative approaches and solutions.

Digital Proficiency: Tech-savvy and proficient in MS Office applications.

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Development and Marketing Manager? Do you have FMCG marketing experience?

Human Resources & Recruitment 101-1,000 employees

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients. Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd. Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. For more information, please visit www.persolkelly.com

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients. Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd. Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. For more information, please visit www.persolkelly.com

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