Senior Specialist, User Behaviour Excellence

RHB Banking Group; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading banking group is seeking a professional to innovate and digitalize community banking products. The role involves applying design thinking, collaborating with digital teams, and developing business cases to enhance product offerings and customer journeys.

Responsibilities

• Innovate new digital product offerings for Group Community Banking.
• Ensure product digitalization aligns with business strategy.
• Collaborate with digital team for timely product launch.

Job description

• Innovate new digital product and services offerings for Group Community Banking products hence drive digital growth
• Ensure product digitalization is aligned with business strategy and interest to maintain lean operating cost
• Applying design thinking practices to empathy customer’s pain point hence design innovative solution to prototype and test
• Identify and define a clear business digital vision based on market trends, data, business strategy, success use case and organizational capability
• Assess total impact for product implementation and develop target customer journey and MVP roadmap
• Gather business requirement and work collaboratively with digital team to transform it into user stories
• Identify value driver and develop business case to justify financial or non-financial benefit
• Collaborate closely with digital team to ensure product is developed, tested and launched timely
• Identify the new or revised process risk and control for management approval
• Continuously monitor acquisition funnel to ensure steady growth and fulfilment is achieved
• Regularly publish product metrics for stakeholder visibility and guidance
• Continuously identify and incorporate new revenue opportunities into product leveraging on new technology or digital tools