Manager, SME Marketing

CTOS; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading company in the ASEAN credit reporting landscape seeks a proactive Manager, SME Marketing. This role involves developing impactful marketing strategies, managing campaigns, and collaborating with teams to drive engagement and lead generation among SMEs. The ideal candidate will have strong project management skills and a passion for helping businesses grow.

Qualifications

• Minimum 6 years of experience in marketing, focusing on SME or B2B segments.
• Proven track record in executing digital and integrated marketing campaigns.

Responsibilities

• Develop and implement integrated marketing strategies for SME-focused solutions.
• Plan and execute multi-channel campaigns, including digital and offline.
• Manage external agencies and cross-functional collaboration.

Skills

Project Management

Content Development

Stakeholder Management

Data Analysis

Education

Bachelor's Degree in Marketing

Job description

CTOS Digital is a key player in ASEAN credit reporting landscape, enabling digital credit solutions through strategic investment and innovation. We empower individual and business with the confident to make sound credit decision through access to data and insights at greater ease and speed.

We are looking for a proactive and strategic Manager, SME Marketing to develop and execute impactful marketing strategies for our business solutions, specifically targeting the SME segment.

In this role, you'll take the lead in campaign planning and execution, content creation, stakeholder management, and event planning. You'll work closely with cross-functional teams to drive awareness, engagement, and lead generation among SMEs.

If you’re resourceful, hands-on, and have strong project management skills along with a passion for helping businesses grow, we’d love to hear from you!

Here's How You Will Add Value

Marketing Strategies & Execution

• Develop and implement integrated marketing strategies to promote CTOS Credit Manager and other SME-focused solutions.
• Plan, execute, and optimize multi-channel campaigns, with a focus on digital touchpoints (social media, email marketing, paid media, etc.), offline and event platforms.
• Create impactful marketing materials, including sales tools (e.g. sales presentation PowerPoints, brochures), product content, digital ads, eDMs, presentations, content for social media and websites/digital assets.
• Monitor and analyse market trends, customer insights, and competitor activities to identify new opportunities, refine strategies and messaging.
• Collaborate with the Product and Commercial teams to support new product launches and marketing initiatives.

Content & Communications

• Craft insightful, engaging and relevant content tailored to SMEs, including articles, case studies, infographics, visual content and thought leadership pieces.
• Collaborate with the Digital Marketing team to formulate and execute social media strategies to enhance brand presence, drive engagement and content performance across social media and digital touchpoints.
• Manage EDM campaigns for both acquisition and nurture existing clients, optimising for engagement and conversion.
• Post directly on social media platforms when required, and ensure timely, accurate, and brand-aligned publishing.
• Ensure consistency in messaging, tone, and branding across all communications.

Stakeholder & Project Management

• Drive cross-functional collaboration with internal teams, including Digital Marketing, Marketing Communications, Commercial, Product and Customer Experience, to align marketing efforts with business objectives.
• Manage external agencies to deliver on time and on brief—creative, digital performance, media buying, event organisers and public relations.
• Build and maintain strategic partnerships with SME associations, business networks, and relevant industry networks/groups to enhance visibility.
• Lead and coach the Marketing Executive and/or Marketing Intern, ensuring high performance, accountability and professional growth.
• Own and lead marketing planning, review and reporting within the SME segment, ensuring alignment with overall business goals.

Events & Symposiums

• Plan, coordinate, and execute SME-focused events, webinars, thought leadership forums and symposiums.
• Develop event marketing strategies to maximise reach, sign-ups / registrations, drive attendance and engagement.
• Manage full event lifecycle from ideation, planning, and executing event logistics, and post-event follow-ups.

Budgeting, Reporting & Performance Tracking

• Monitor and manage marketing budgets efficiently to maximize ROI.
• Track, analyse, and report on campaign performance with strong command of:
• Marketing leads reports (lead generation and funnel performance)
• Google Analytics reports (web traffic, engagement, conversion tracking)
• EDM reports (open rates, CTR, engagement trends)
• Social media performance reports (reach, engagement, growth metrics)
• Translate data into actionable insights and clear recommendations for optimization.
• Assist in preparing insightful presentations and performance report updates to internal stakeholders, to showcase marketing effectiveness and impact.

What you'll need to succeed:

• A Bachelor's Degree in Marketing, Digital Marketing, Marketring Communications or a related field.
• Minimum 6 years of experience in marketing, with a focus on SME or B2B segments
• A proven track record in developing and executing digital and integrated marketing campaigns with measurable impact, including paid media, SEO, social media, and email marketing, with a good understanding of the latest trends and best practices
• Excellent content development and copywriting skills
• Strong project management skills with the ability to handle multiple tasks in a fast-paced environment
• Good interpersonal and stakeholder management skills, with the ability to collaborate effectively across teams
• Analytical mindset with experience in data-driven marketing, campaign tracking, data analysis, and performance reporting
• Fluent in English and Bahasa Malaysia (Mandarin proficiency is an added advantage)
• Experience in event planning, management and execution
• Proactive, hands-on, solutions-driven and a team collaborator, with a positive attitude, growth mindset, and the ability to manage multiple priorities simultaneously