Marketing Manager

A&W Restaurants; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

Join a pioneering food franchise company that has been delivering iconic American fast food experiences for over 100 years. This dynamic role involves developing brand strategies, managing marketing communications, and leading product development initiatives. You will have the opportunity to analyze market trends and consumer behavior while overseeing advertising budgets to drive growth. If you are passionate about marketing and thrive in a fast-paced environment, this is the perfect opportunity to make a significant impact on a beloved brand's journey of expansion and innovation.

Benefits

Medical Allowance

Miscellaneous Allowance

Parking

Insurance

Annual Leave

Medical Leave

Fast Track Career Opportunities

Qualifications

• 5+ years of experience in marketing roles, preferably in F&B.
• Strong branding skills and ability to thrive in dynamic environments.

Responsibilities

• Develop and execute brand strategies to enhance market leadership.
• Manage advertising budgets and oversee marketing activities.
• Conduct market research to understand consumer needs.

Skills

Brand Strategy Development

Marketing Communication

Market Analysis

Product Development

Advertising Budget Management

Public Relations

Education

Bachelor's Degree in Marketing

Job description

Job Description

Development of Brand Strategy to gain loyalty and market leadership, driving business growth.

Planning and executing relevant brand communication.

Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.

Propose, develop, and execute the Marketing Calendar across different marketing touchpoints.

Manage all new product development and promotional recommendations with internal and external stakeholders where relevant.

Manage advertising budgets to deliver top-line and bottom-line targets for the brand and drive growth.

Identify issues and barriers affecting the implementation of brand projects and formulate action plans based on solutions.

Analyze and evaluate market trends, consumer behavior, and competitor activities.

Define overall promotion objectives, strategize media choices, and oversee promotion activation for effective advertising and promotion activities.

Oversee the preparation of marketing reports, updates, and analysis for management decision-making.

Manage ongoing relationships with external vendors and agencies to ensure smooth execution of marketing activities.

Lead the team to identify and analyze consumer and market insights, sharing findings.

Responsible for overall brand positioning, product launches, and marketing activities.

Conduct market research and buyer behavior studies to understand customer needs and link them to products, menus, and overall branding.

Able to manage PR and crisis management.

Job Requirements

• Possess at least a Bachelor's Degree in Marketing or its equivalent.
• Minimum of 5 years' experience in marketing-related roles.
• Experience in the Food & Beverage (F&B) industry is an advantage.
• The ideal candidate is independent, possesses strong marketing and branding skills, and thrives in a fast-paced, dynamic environment.

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Your application will include the following questions:

• Expected monthly basic salary?
• Qualifications you possess?
• Years of experience as a marketing manager?
• Experience in market research?

About A&W Malaysia

A&W Restaurants is notable for being the first successful food franchise company and America's first restaurant chain to reach 100 years. The franchise was introduced to Malaysia in 1963 by Mr. and Mrs. Lie Boff from the USA, opening the first outlet in Jalan Tuanku Abdul Rahman, the first fast food outlet in Malaysia. The first Drive-in Restaurant opened in Petaling Jaya in 1965.

Now owned by Eng Food Group, A&W Malaysia is expanding rapidly, offering iconic products such as A&W RB floats, Coneys, waffles, Mozza burgers, and Aroma Chicken. The milestone of 100 stores nationwide symbolizes our growth and commitment to delivering nostalgic American fast food experiences, emphasizing quality, flavor, and genuine hospitality.

Join us to be part of a journey where passion, flavor, and opportunity converge.

Perks and Benefits

Medical, miscellaneous allowance, parking, insurance, annual leave, medical leave, fast track.

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