Category Manager

Colgate-Palmolive; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Senior Brand Manager, where you will lead innovative marketing strategies for a renowned portfolio in the South ASEAN Hub. This role offers the opportunity to drive brand growth, manage impactful campaigns, and collaborate with diverse teams to enhance brand presence across digital platforms. If you are passionate about brand management and thrive in a dynamic environment, this is the perfect opportunity to make a significant impact while working with a company committed to sustainability and inclusion.

Qualifications

• 10+ years of brand management experience in FMCG.
• Strong understanding of digital ecosystems and brand communication.

Responsibilities

• Lead marketing strategies to achieve sales and profit targets.
• Manage brand activation and collaborate with eCommerce teams.
• Coordinate new product launches with cross-functional teams.

Skills

Brand Management

Digital Marketing

Data Analysis

Communication Skills

Creative Thinking

Education

Degree in Marketing

Tools

eCommerce Platforms

Digital Agencies

Job description

No Relocation Assistance Offered

Job Number #166988 - Selangor, Selangor, Malaysia

Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

Position Overview
As the Senior Brand Manager, you will lead the development and commercialization of end-to-end marketing strategies that deliver successful share, sales, and profit targets for your assigned portfolio within the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei.

What You Will Do
Strategy & Planning:
- Develop Brand / Category Strategy to drive Brand Growth in line with the Category landscape and consumer/brand fit.
- Create the Brand Experience calendar across different marketing funnel stages & manage advertising budgets.

Delivering Financial Targets:
- Align on key issues and drivers during Business Planning Meetings.
- Identify issues and barriers affecting brand project implementation and formulate action plans.
- Recommend brand promotional and merchandising programs and assess their effectiveness.
- Ensure plans are executed with excellence.
- Manage 'path to purchase' plans, including brand activation, PR, and post-campaign analysis.
- Collaborate with eCommerce teams for Brand Activation programs.
- Partner with Trade Marketing and Sales teams for strategic initiatives in omnichannel growth.
- Understand and leverage brand P&L levers to drive sales, margins, and operating profit.

Communication & Media Management:
- Drive insight identification and translate insights into creative briefs.
- Ensure project briefs lead to inspiring IMC communication and monitor market performance.
- Coordinate with regional and global teams for alignment.
- Plan media strategies across the marketing funnel, optimizing for performance.

New Product Launches:
- Present launch rationale to senior management and cross-functional teams.
- Coordinate new product launches and relaunches with Supply Chain, Finance, and Sales.

Qualifications:
- Degree in Marketing or related business field.
- Minimum of 10 years of brand management experience in FMCG.
- Digital-savvy with experience working with e-platforms and digital agencies.
- Data-driven with experience analyzing retail and media data KPIs.
- Self-starter with the ability to work independently and with stakeholders.
- Strong understanding of digital ecosystems and brand communication in eCommerce.
- Passionate about brands with objective decision-making.
- Excellent presentation and communication skills.
- Creative thinker with a strong learning ability.

Our Commitment to Diversity, Equity & Inclusion
We aim to create a workplace where everyone feels they belong, are respected, and can contribute meaningfully. We are an equal opportunity employer, and accommodation is available for applicants with disabilities.