Senior Marketing Manager

Maybank; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a seasoned marketing professional to lead innovative strategies in the banking sector. This role involves monitoring market trends, understanding customer needs, and crafting effective campaigns to enhance brand visibility and user engagement. With a focus on both traditional and digital marketing channels, you will collaborate with diverse teams to ensure timely execution of high-impact projects. If you have a strong background in product marketing and a passion for driving results in a dynamic environment, this opportunity is tailored for you.

Qualifications

• Minimum 8 years of experience in relevant fields.
• Strong analytical and problem-solving capabilities.

Responsibilities

• Monitor marketing trends and competitive products in banking.
• Identify opportunities and craft strategies for brand elevation.

Skills

Analytical Skills

Problem-Solving

Product Marketing

Branding

Campaign Management

Digital Marketing

Education

Bachelor's Degree in Finance

Master's Degree in Business Administration

Tools

MS Excel

MS PowerPoint

Job description

Job Responsibilities:

• Monitor marketing trends and keep a close eye on competitive products in the banking and digital banking landscape.
• Understand the ambition of the business, needs of the customers, and current consumer banking landscape.
• To identify opportunities and craft strategies to elevate the brand, drive product adoption, and user retention.
• Planning & managing the budget of all campaigns.
• Understanding campaign objectives and thus seeing through solid execution of projects from concept ideation, & etc. Working together with internal stakeholders (Business, Product, IT & etc) to ensure execution quality and on time delivery.
• Potential partnership management for selected campaigns.

Job Requirements:

• Bachelor's or Master's degree in Finance, Business Administration, or related fields.
• Minimum 8 years of experience in the relevant field.
• Strong analytical and problem-solving capabilities, with the ability to think critically and strategically.
• Experience in product marketing, marketing communication, branding and campaign management with strong business acumen.
• Experience in a startup, e-commerce, fintech or telco is a plus.
• Understanding and exposure across traditional and digital marketing.
• Having an understanding of different channels from ATL and BTL communications with ability to know how to leverage on them for your objectives.
• Proficiency in MS Excel and PowerPoint.