Public Relations Manager

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 40,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Public Relations Manager to lead its communication efforts. In this pivotal role, you will enhance the brand's image and visibility across various media platforms while managing media relations and crisis communications. Your strategic mindset and experience in public relations within the retail sector will be key to promoting community initiatives and supporting corporate objectives. Join a forward-thinking company that values innovation and community engagement, where your contributions will shape the public perception of a trusted household name.

Qualifications

• 5-8 years of experience in public relations or corporate communications.
• Strong communication skills in English and Bahasa Malaysia.

Responsibilities

• Develop and execute public relations strategy to enhance brand image.
• Act as the primary spokesperson for the company.

Skills

Public Relations

Corporate Communications

Media Relations

Crisis Communication

Writing and Editing

Digital PR

Social Media Engagement

Project Management

Education

Bachelor’s degree in Public Relations

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in Journalism

Job description

MR DIY International brings high-quality, affordable products to customers worldwide, building on its proud beginnings in Malaysia. Over the years, MR DIY has grown into a trusted household name with a global footprint of more than 4,000 stores across Asia, Europe, and beyond—including key markets such as Turkey, Spain, Poland, Bangladesh, Thailand, Brunei, Indonesia, the Philippines, Singapore, India, and Cambodia.

With a dedicated team of over 20,000 employees, MR DIY International serves more than 80 million customers annually. The company is committed to delivering exceptional value and convenience, making everyday essentials and innovative products accessible to communities everywhere.

Job Summary

MR D.I.Y. Malaysia Group Berhad is seeking a highly skilled and motivated Public Relations

(PR) Manager to lead its PR and communication efforts. The PR Manager will play a crucial role

in promoting the MR D.I.Y. brand, ensuring its reputation remains positive and consistent across

all media platforms. This position requires a strategic thinker with a deep understanding of

public relations, corporate communications, and media relations, particularly within the retail and

home improvement sectors.

Key Responsibilities

• Develop and execute the company’s public relations strategy, focusing on enhancing brand image, increasing media visibility, and supporting the business objectives of MR D.I.Y.
• Cultivate and maintain strong relationships with local, regional, and national media outlets.
• Secure positive media coverage through proactive media outreach, press releases, and interviews.
• Act as the primary spokesperson for MR D.I.Y., managing all external communications, including press releases, speeches, and public statements, while ensuring alignment with the company’s messaging and values.
• Lead the development and execution of crisis communication plans to protect the company's reputation and mitigate potential risks.
• Oversee PR efforts for new store openings, product launches, corporate events, and marketing campaigns, ensuring they receive appropriate media attention and align with overall company strategies.
• Support MR DIY Foundation's corporate social responsibility (CSR) initiatives and community outreach programmes, ensuring alignment with MR D.I.Y.’s values, and contribute to the company’s public perception as a responsible and customer-focused brand.
• Develop partnerships with influencers, key opinion leaders (KOLs), and community figures to enhance brand reach and visibility.
• Track media coverage and public perception of MR D.I.Y., providing reports and analysis on the effectiveness of PR initiatives. Adjust strategies based on key metrics and insights.
• Work closely with HR and internal communications teams to ensure consistent messaging within the organisation and support internal campaigns that enhance employee engagement.

Job Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum of 5-8 years of experience in public relations, corporate communications, or media relations, ideally within the retail, FMCG, or home improvement industries. Experience in managing high-impact PR campaigns and working with large-scale organizations is preferred.
• Strong communication, writing, and editing skills in both English and Bahasa Malaysia.
• Proven media relations expertise, with an established network of media contacts in Malaysia.
• Solid understanding of digital PR, social media, and influencer engagement.
• Strong crisis communication skills and ability to manage sensitive issues.
• Proficiency in measuring and reporting PR effectiveness.
• Ability to manage multiple projects and deadlines in a fast-paced environment.