Executive, Portfolio Management, Cards Marketing, Cards Malaysia, Group CFS

Maybank; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading financial institution is seeking a dynamic individual to manage and execute Cards receivables campaigns. The role involves collaborating with various teams to strategize marketing efforts, improve product activation rates, and enhance sales performance. Ideal candidates should possess a degree and prior banking experience, showcasing strong organizational and marketing skills.

Qualifications

• Prior experience in Banking, preferably in Product Management and Consumer Banking.
• Experience in writing and presenting management approval paper/memo.

Responsibilities

• Develop and execute Cards receivables campaigns.
• Conduct monthly performance reviews with telesales teams.
• Plan advertising and promotion budget for receivables campaigns.

Skills

Detail-oriented

Organizational skills

Marketing skills

Ability to work independently

Interest in numbers

Education

Degree in any discipline

Degree in Banking, Finance or Marketing

Job description

Responsibilities:

• Develop and execute Cards receivables campaigns to achieve business and financial goals.
• Support sales channels for acquisition of receivables products (external telesales, branches and M2U/MAE app).
• Request for leads from the Customer Analytics and Insight (CAI) for telesales teams to contact customers to acquire Balance Transfer and Cash Treats.
• Conduct monthly performance review with the telesales teams selling receivables products for us – Balance Transfer and Cash Treats, reviewing sales performance, understanding the challenges, gathering feedback from telesales agents and always looking at how to further improve the teams’ performance.
• Plan and map out advertising and promotion budget for receivables campaigns and products.
• Work closely with branding, legal, compliance, risk, customer engagement, sales and external creative agencies to strategize and develop advertising, communications, promotions, and tactical approaches to yield maximum results.
• Prepare and present approval paper or memo to the management to come up with new campaigns or initiatives to grow receivables products.
• Continuously improve new cards activation rate and cards attrition by coming up with early engagement campaigns to encourage activation soonest possible.

Requirement:

• Prior experience in Banking (preferably in Product Management and Consumer Banking)
• Academic qualification: Degree in any discipline (preferably in Banking, Finance or Marketing)
• Detail-oriented, with good organizational and marketing skills
• Ability to work independently
• Preferably with prior experience in writing and presenting management approval paper/memo
• Keen interest in numbers
• Enthusiastic, versatile and a willing learner with positive attitude