Brand General Manager

Meng Kah Auto Parts Trading; Subang Jaya; On-site; MYR 300,000 - 400,000; Full time

Job summary

Join a leading automotive company as a Brand General Manager, where you'll drive growth and brand positioning for a motorcycle parts brand. This role offers autonomy and the chance to shape the brand's future while working closely with various teams. Ideal candidates will have extensive experience in commercial roles, particularly in the automotive sector, and a passion for motorcycle culture.

Benefits

In-house gym with personal trainer

Personal accident and hospitalization insurance

Dynamic work environment

Qualifications

• 8-10 years of experience in commercial roles, including 3 years in a senior position.
• Experience in automotive or motorcycle aftermarket preferred.

Responsibilities

• Drive brand revenue growth and ensure sales targets are met.
• Lead a results-oriented sales team and strengthen dealer networks.
• Monitor business performance and track KPIs.

Skills

Leadership

Communication

Commercial Strategy

Sales Management

Education

Bachelor's Degree

Job description

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The Brand General Manager (BGM) is the commercial lead for one of MKA Group’s iconic motorcycle parts brands. Each brand focuses on driving top-line growth, brand strength, and market presence. BGMs are empowered with full responsibility over Sales, Marketing, and Business Development, while backend functions (Finance, HR, Procurement, Legal, IT) are supported by MKA Group’s Shared Services.

This role is suited for individuals who are passionate about the rider lifestyle, understand the ground realities, and can build a performance-focused brand that riders trust and follow.

Key Responsibilities

1. Drive Commercial Performance
2. Own the brand’s revenue growth strategy and ensure delivery of sales targets.
3. Define pricing strategies, dealer incentives, and forecasts to maintain profitability.
4. Build, coach, and lead a results-oriented sales team.
5. Strengthen dealer, workshop, and retail networks across key markets.
6. Develop & Position the Brand
7. Define the brand’s identity, tone, and value proposition in line with market demand and rider behavior.
8. Oversee brand campaigns, motorsport sponsorships, and digital marketing initiatives.
9. Execute Market Growth Strategy
10. Expand into new territories and customer segments.
11. Lead go-to-market strategies for new product lines or market rollouts.
12. Champion Customer & Community Experience
13. Build brand credibility through on-ground activation, rider engagement, and workshop loyalty programs.
14. Foster a community of brand advocates and motorsport collaborators.
15. Collaborate with Group Shared Services
16. Work closely with central teams (Finance, HR, Supply Chain, Legal) for smooth operations.
17. Ensure alignment with group policies and compliance.
18. Monitor & Report Business Performance
19. Track KPIs like sales, margin, market share, and campaign ROI.
20. Provide regular updates to Group CEO and stakeholders.

Who You Are

• An experienced commercial operator with 8–10 years of experience, including at least 3 years in a senior brand, sales, or commercial role.
• Experience in automotive, motorcycle aftermarket, or performance parts industry is preferred.
• Proven success in driving revenue, managing dealer relationships, and building trust.
• Entrepreneurial, results-focused, and comfortable in field operations.
• Strong understanding of motorcycle culture, rider trends, and ground-level dynamics.
• Confident communicator with leadership qualities and a hands-on approach.

Bonus If You Have

• Experience growing brands across Southeast Asia (e.g., Indonesia, Vietnam, Thailand).
• Involvement in motorsport sponsorships, racing events, or grassroots marketing.
• Knowledge of homologation, OEM partnerships, or product lifecycle management.

Why Join Us?

At MKA Group, we build movements, not just brands. As BGM, you’ll be the voice and driver of your brand’s destiny, with autonomy, growth opportunities, and the support of a reputable industry name.

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• What’s your expected monthly basic salary?

Manufacturing, Transport & Logistics: 101-1,000 employees

Founded in 1995, MKA Group is a Malaysia-based conglomerate involved in automotive, manufacturing, IT, F&B, beauty, healthcare, agriculture, and distribution sectors, with operations across Asia and Europe.

We have ambitious growth plans, backed by a strong foundation and clear vision for the future.

Perks and benefits include an in-house gym with a personal trainer, personal accident and hospitalization insurance, and a dynamic work environment.

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