Product & Brand Senior Exe/Asst Manager/Manager

Katrin BJ; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in Malaysia is seeking a Product & Brand Senior Executive/Assistant Manager/Manager to enhance brand visibility and manage product portfolios. The role involves strategic marketing, inventory management, and collaboration with various teams to drive sales and profitability. Candidates should possess at least 5 years of relevant experience, strong negotiation skills, and proficiency in Microsoft Office.

Qualifications

• Minimum 5 years’ experience in product and brand management.
• Proven experience managing brand portfolios and P&L responsibilities.
• Strong understanding of marketing and promotional strategies.

Responsibilities

• Build and maintain relationships with Brand Principals.
• Plan and execute marketing campaigns across all points of sale.
• Manage brand budget and oversee P&L to ensure profitability.

Skills

Marketing

Negotiation

Communication

Inventory Management

Sales Forecasting

Tools

Microsoft Office

Job description

Product & Brand Senior Exe/Asst Manager/Manager

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○ Build and maintain strong relationships with Brand Principals.

○ Understand local market dynamics and engage with the principal to discuss and align on business strategy.

○ Obtain brand and product updates, including key information, promotions, and marketing materials from the principal.

○ Monitor Annual Purchase Budget vs. Actual Sales, ensuring alignment and growth.

○ Prepare and present Brand Review and Sales Review for the respective brands on a quarterly basis.

2. Product Selection and Collaboration with Purchase Team:

o Responsible for selecting products that align with brand strategy and market demand.

o Collaborate with the Purchasing Team to ensure timely procurement of products and smooth inventory flow.

o Manage the product lifecycle from selection to distribution, focusing on maximizing profitability.

3. Marketing Campaign Implementation:

o Plan and execute marketing campaigns for brands across all points of sale (POS), both online and offline.

o Work closely with the Marketing Team (Digital Team & Designers) to ensure promotional activities align with overall business strategy.

4. Advertising and Promotion:

o Develop and execute advertising campaigns (online and offline) to increase visibility and drive sales.

o Manage budget allocation for promotions, ensuring effective execution and conversion to targets.

5. Product & Brand Training:

o Conduct comprehensive product and brand training for Sales and Customer Service Teams to ensure they are well-equipped to represent the brand and handle customer inquiries.

o Train teams on product knowledge, selling points, and brand positioning.

6. Brand Budget, Costing, and P&L Management:

o Oversee the brand’s budget, ensuring marketing, promotions, and sales activities stay within set limits.

o Manage brand costing and P&L to ensure profitability while maintaining brand integrity and customer satisfaction.

7. Inventory Management:

o Manage inventory levels for each brand to ensure adequate stock while minimizing overstock or stockouts.

o Collaborate with the Purchasing & Sales Teams for timely replenishment and stock control.

8. Brand Awareness and Online Engagement:

o Drive brand awareness via online platforms and social media channels.

o Collaborate with the E-commerce Team to implement online campaigns, social media content, and influencer engagement to boost visibility.

o Enhance brand value through effective online marketing and strategic partnerships.

9. Sales and Performance Analysis:

o Prepare and present monthly Brand Sales and Performance Reports to management, highlighting insights, opportunities, and action plans.

o Identify opportunities to optimize brand performance.

10. Market & Competitor Analysis:

o Monitor the market and competitors’ strategies, product offerings, and performance regularly.

o Provide detailed analysis to Management to keep the brand competitive and well-positioned.

o Work with the Retail Visual Merchandising (VM) Team to ensure product displays align with brand image and marketing strategies.

o Oversee in-store and online product displays for attractiveness and sales effectiveness.

o Collaborate with Customer Service to address product inquiries, returns, and customer concerns.

13. Collaboration with Culinary Team (If applicable):

o For food, cookware, or culinary brands, work with the culinary team on events and campaigns.

o Assist with product demos, tasting events, and culinary workshops to promote the brand.

14. Buyer & Major Promotion Campaigns:

o Meet with buyers for new product listings and major promotional campaigns, ensuring alignment with Key Account or Sales teams.

o Negotiate and plan large-scale promotions and product listings.

15. Recruitment of Brand Demonstrators (If applicable):

○ Work with the Retail VM Team to ensure displays align with brand image.

○ Recruit and manage product demonstrators, especially in electrical and cookware categories, ensuring proper representation.

16. Marketing Support:

○ Support the General Manager - Marketing with various tasks, including campaigns and cross-functional projects.

Key Requirements:

o Minimum 5 years’ experience in product and brand management, preferably in e-commerce or retail.

o Proven experience managing brand portfolios, working with Brand Principals, and handling P&L responsibilities.

Skills:

o Strong understanding of marketing, advertising, and promotional strategies.

o Experience in inventory management and sales forecasting.

o Excellent negotiation, communication, and interpersonal skills.

o Proficiency in Microsoft Office, especially Excel and reporting tools.

o Familiarity with online platforms, social media marketing, and influencer collaborations.

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Your application will include questions about your work rights in Malaysia, expected salary, qualifications, and Microsoft Office skills.