Growth Marketing Manager (DE) - Contractor (CTR)

TN Germany; Berlin; Remote; EUR 45,000 - 70,000; Full time

Job summary

A leading company in the fintech sector is seeking an experienced growth marketing contractor to enhance their presence in the German market. The role involves designing and executing marketing strategies, managing campaigns, and collaborating with cross-functional teams to drive engagement. Ideal candidates will have a strong analytical mindset, familiarity with the crypto market, and the ability to communicate complex products simply.

Qualifications

• Experience managing campaigns end-to-end.
• Hands-on experience with an engagement tool.
• Passion for fintech and crypto apps.

Responsibilities

• Ideate and execute integrated local upsell campaigns.
• Deploy in-app engagement strategies using Coinbase’s platform.
• Own the local referral program and collaborate with global teams.

Skills

Ability to translate complex financial or crypto products into simple, educational content

Familiarity with incentive design

Familiarity with user psychology/motivational frameworks

Ability to design and analyze A/B tests and experiments

Strong organizational skills and attention to detail

Familiarity with the German crypto market

German (native or near-native proficiency)

Tools

HTML/CSS

SQL

Job description

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Client:

Location:

Berlin, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

ec89291d9de7

Job Views:

2

Posted:

20.05.2025

Expiry Date:

04.07.2025

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Job Description:

We’re seeking an experienced growth marketing contractor with a strong analytical mindset and a background in lifecycle marketing for Coinbase’s German market, ideally with fintech or crypto experience. They will be familiar with A/B testing, incentive design, referral marketing, content-driven upsell campaigns and capable of translating complex financial products into simple, compelling messaging for German customers. The successful candidate will be comfortable working cross-functionally with product, data, compliance, legal and global marketing teams to drive measurable impact across the customer journey.

• Product Upsells: Ideate and execute integrated local upsell campaigns, e.g., for Staking, Recurring Buys, the Visa Debit Card, or Coinbase paid membership (CB1).
• In-App Engagement: Deploy Coinbase’s self-service platform, Iris, to execute in-app takeover screens, announcement cards, and stories, in addition to email and push notifications.
• Iterative A/B Testing: Set up experiments (Eppo, Datadog, Cifer), own measurement, and drive continuous, iterative improvements to campaigns.
• Incentives: Test and iterate different types of incentives (monetary vs. fee discounts vs. non-financial).
• Content: Ideate and test different types of educational content to support upsells for Recurring Buys, Staking, or the Visa Card. Test various placements in-app and across the user flow.
• Referrals: Own the local referral program, including testing different types of incentives and activations. Collaborate with DE and global BizOps to set up targeted referral campaigns for high-value clients.
• Owned/Paid Channels: Assess the potential to activate existing and new features across paid and owned marketing channels (website, affiliate partners, paid social media).
• Reporting: Provide cross-functional updates on future launches requiring localization, and results/lessons from finished experiments.

Qualifikation

• Ability to translate complex financial or crypto products into simple, educational content
• Familiarity with incentive design
• Familiarity with user psychology/motivational frameworks (e.g., loss aversion, user milestones)
• Ability to design and analyze A/B tests and experiments
• Hands-on experience with an engagement tool
• Self-starter with experience managing campaigns end-to-end
• Strong organizational skills and attention to detail
• Familiarity with the German crypto market and passion for fintech and crypto apps
• Must-have: German (native or near-native proficiency)
• Nice-to-have: HTML/CSS for editing email templates or in-app cards, SQL for querying performance data and campaign analytics

Work Model: Contractor (6 months - Extendable) | Remote in Germany
Compensation: Competitive, paid in EUR or GBP.