E-Commerce Marketing Executive | 5-days Work | Work-From-Home for Singapore HQ

Keaworld; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A rapidly growing baby and maternity brand is seeking a motivated E-Commerce Marketing Executive in Kuala Lumpur. The ideal candidate will manage PPC campaigns on platforms such as Amazon, Shopee, and Lazada, analyze performance metrics, and optimize strategies to enhance marketing efforts. This role provides an opportunity to engage with data-driven advertising within a dynamic team environment.

Qualifications

• 1-2 years of experience managing PPC campaigns on marketplaces like Amazon, Shopee, or Lazada.
• Ability to monitor key advertising metrics and generate insights.
• Proficiency in using advertising platforms for e-commerce.

Responsibilities

• Monitor key advertising metrics to evaluate performance.
• Track campaign performance using live dashboards.
• Conduct daily account checks for budget allocation and ad spend.
• Perform weekly competitor analysis.

Skills

Data-driven decision making

Campaign performance tracking

Keyword optimization

Competitor analysis

Education

Bachelor's degree in E-Commerce, Digital Marketing, or related field

Tools

Excel

Google Sheets

Job description

Overview

We are seeking a highly motivated and experienced E-Commerce Marketing Executive to join our Digital Marketing team. This role offers a unique opportunity to work with a rapidly growing baby and maternity brand focused on the US and European markets. We are looking for individuals who are curious, data-driven, and passionate about performance marketing. Experience with e-commerce advertising platforms such as Amazon, Shopee, Lazada, or others is encouraged, and there is opportunity to develop expertise in Amazon advertising.

Responsibilities

• Monitor key advertising metrics such as TACoS, ACoS, ROAS, and profit margins to evaluate performance and generate actionable insights through regular reporting.
• Track campaign performance using live dashboards and make real-time budget adjustments to capitalize on high-performing days.
• Conduct daily account checks, including bid adjustments, budget allocation, and placement optimization to ensure efficient ad spend.
• Continuously optimize keyword strategies by pausing underperformers, scaling high performers, adding negative keywords, and ensuring stock availability.
• Perform weekly competitor analysis, tracking changes in pricing, promotions, reviews, and share of voice in advertising.
• Keep performance dashboards up-to-date and deliver clear, concise weekly summaries to the broader team.
• Document new standard operating procedures (SOPs) and key learnings within 48 hours to support team knowledge sharing and operational efficiency.
• Present weekly and monthly performance reports in team meetings, highlighting trends, wins, and areas for improvement.

Qualifications

• Bachelor's degree in E-Commerce, Digital Marketing, or a related field.
• Minimum of 1-2 years of experience managing PPC campaigns on marketplaces such as Amazon, Shopee, or Lazada.
• Proficiency in Excel, Google Sheets / formulas.