E-Commerce Manager (Singapore Market) – Based in KL HQ

INFINITY COSMIC SDN BHD; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading e-commerce company in Malaysia seeks an E-Commerce Manager to lead their Singapore business. The role involves owning the P&L across digital channels, managing marketing strategies, and ensuring compliance with regulations. Ideal candidates should possess a business degree and 3-5 years of e-commerce experience. Strong digital marketing skills and analytical ability are essential for success in this fast-paced environment.

Qualifications

• 3-5 years of proven e-commerce experience managing Brand.com and marketplaces.
• Strong hands-on skills in digital marketing with a track record of customer growth.
• Analytical and data-driven capabilities.

Responsibilities

• Own the Singapore e-commerce P&L, driving sales and profitability.
• Lead SEM, Meta, TikTok Ads and marketplace advertising.
• Develop and execute joint business plans with brand partners.

Skills

Digital marketing expertise

Supplier management

Cross-border operations

Education

Diploma or Degree in Business, E-Commerce, Marketing

Tools

Advanced Excel/Google Sheets

Job description

E-Commerce Manager (Singapore Market) – Based in KL HQ

We are looking for a proactive and commercially driven E-Commerce Manager to lead and grow our Singapore e-commerce business from our headquarters in Kuala Lumpur. You will own the full P&L for Petico Singapore across Brand.com, Shopee, Lazada, TikTok, and other digital channels. This role combines digital marketing expertise, supplier management, and cross-border operations to ensure profitable growth and market leadership in Singapore.

Key Responsibilities

• Own the Singapore e-commerce P&L, driving sales, profitability, and growth across Brand.com and marketplaces.
• Lead SEM, Meta, TikTok Ads, and marketplace advertising in collaboration with the Group Marketing team to maximize ROAS, new customer acquisition, and retention.
• Develop and execute joint business plans with Singapore brand partners including trade deals, co-marketing, and campaign activations.
• Plan and execute monthly/quarterly campaigns aligned with Singapore market events (e.g., 10.10, 11.11, 12.12).
• Optimize assortment, pricing, and inventory planning to meet local demand while ensuring timely stock replenishment.
• Oversee organic and paid traffic growth by improving SEO, content strategy, and marketplace ranking.
• Collaborate with creative and digital teams to ensure timely delivery of high-quality assets tailored for Singapore audiences.
• Track and report on KPIs (revenue, ROAS, CAC, LTV, etc.) weekly to management, with actionable insights and recommendations.
• Ensure compliance with Singapore regulations (GST, PDPA, shipping SLAs) and manage cross-border operations efficiently.
• Travel to Singapore as needed for partner meetings, campaigns, and market checks.

Job Requirements

• Diploma or Degree in Business, E-Commerce, Marketing, or related field.
• 3–5 years of proven e-commerce experience (managing Brand.com and marketplaces such as Shopee, Lazada, TikTok).
• Strong hands‑on skills in digital marketing (SEM, Meta, TikTok Ads) with track record of improving ROAS and customer growth.
• Commercial mindset with strong negotiation skills in supplier and trade marketing deals.
• Analytical and data-driven with advanced Excel/Google Sheets skills.
• Capable of multitasking in a fast-paced, cross-border environment.
• Passion for pets and the pet care industry is a strong plus.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Are you willing to travel for this role when required?