E-Commerce Digital Marketing Specialist

Decathlon Malaysia; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Specialist, where your passion for sports meets innovative e-commerce strategies. In this dynamic role, you will drive traffic to our platforms through SEO, paid media, and influencer partnerships. You'll be at the forefront of optimizing campaigns and analyzing data to enhance our online presence. This position offers the chance to collaborate with a vibrant team, implement creative marketing plans, and contribute to significant revenue growth. If you're ready to make an impact in the fast-paced world of digital marketing, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in performance marketing and digital advertising.
• Strong expertise in managing multi-channel traffic acquisition campaigns.
• Proficiency in SEO, PPC, and marketplace advertising.

Responsibilities

• Develop and execute traffic acquisition strategies across digital channels.
• Optimize paid advertising campaigns and manage ad budgets efficiently.
• Analyze performance metrics and provide insights for continuous improvement.

Skills

SEO

PPC

Paid Social

Influencer Marketing

E-commerce Traffic Management

Data Analysis

Conversion Rate Optimization

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Business

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Google Tag Manager

Amplitude

Adjust

Appsflyer

Job description

Mission

The World's Largest Sports Retailer is recruiting passionate sports enthusiasts to join our E-Commerce team as a Digital Marketing Specialist, also known internally as our Traffic Acquisition Specialist.

Role Overview

The Digital Marketing Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. Traffic Acquisition & Growth Strategy
2. Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads.
3. Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.
4. Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

1. Search Engine Optimization (SEO)
2. Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.
3. Monitor and improve site rankings, domain authority, and overall SEO performance.

1. Paid Media Management
2. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.
3. Manage ad budgets efficiently and track campaign performance against KPIs.

1. Influencer & Affiliate Marketing
2. Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales.
3. Develop partnership strategies with influencers across social media and e-commerce platforms.
4. Track influencer performance metrics and ROI.

1. Marketplace Advertising (Lazada/Shopee Sponsored Ads)
2. Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.
3. Analyze marketplace trends, competition, and performance data to improve ad efficiency.
4. Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

1. Data Analysis & Reporting
2. Track and analyze website and campaign performance.
3. Provide weekly and monthly reports with insights for continuous improvement.
4. Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.
5. Create & monitor performance marketing dashboards & reports for visibility.
6. Provide data-driven insights on a monthly basis to optimise performance across different channels.

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms (website, Mobile APP, Lazada, Shopee, etc.).
• Online Revenue Growth: Increase turnover on e-commerce platforms using organic & paid media.
• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.
• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently.
• Cost per Click (CPC): Optimize performance marketing campaigns to bring in quality traffic at the right CPC.
• SEO Performance: Improve search rankings, domain authority, and organic visibility.
• Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners.
• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads.

Profile

To Be Successful In This Role

• Sportive personality.
• Strong communication skills in English and Bahasa Malaysia (written and spoken) are essential. Other languages are a plus.
• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 3-5 years of hands-on experience in performance marketing, e-commerce traffic management, or digital advertising.
• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.
• Experience in the e-commerce or retail industry is highly preferred.
• Strong expertise in SEO, PPC, paid social, and marketplace advertising.
• Proficiency in Google Ads, Meta Ads (Facebook, Instagram), TikTok Ads, and programmatic advertising.
• Experience with Google Analytics and/or Amplitude, Google Tag Manager, and data visualization tools.
• Hands-on experience in managing Lazada and Shopee sponsored ads.
• Experience with app marketing & measurement tools (Adjust, Appsflyer, etc.) is highly preferred.
• Ability to develop and execute influencer and affiliate marketing campaigns.
• Strong conversion rate optimization (CRO) skills.
• Experience with budget management and forecasting for digital ad spend.
• Analytical mindset with strong problem-solving skills.
• Strategic thinker with the ability to execute detailed marketing plans.
• Excellent communication and negotiation skills for working with vendors, agencies, and influencers.
• Detail-oriented and highly organized with the ability to manage multiple projects.
• Creative mindset to drive engagement and brand growth.
• Ability to work in a fast-paced environment and adapt to changing priorities.