E-Commerce, Digital Growth Head of Department

Senheng; Kuala Lumpur; On-site; MYR 85,000 - 105,000; Full time

Job summary

A leading digital retail company in Kuala Lumpur seeks an experienced Head of Department for E-Commerce and Digital Growth. This role involves architecting SEO strategies, overseeing UX and conversion rate optimization initiatives, and leading KOL/influencer marketing campaigns. Candidates should have a Bachelor's degree and relevant leadership experience in digital marketing. The position offers a dynamic environment aimed at enhancing online presence and customer engagement.

Qualifications

• 2-5 years of experience in ecommerce, digital marketing, or growth leadership.
• At least 2 years managing cross-functional teams across SEO, UX/CRO, content.
• Experience with landing page A/B testing preferred.

Responsibilities

• Lead an enterprise-level SEO strategy to drive organic traffic.
• Oversee UX and CRO initiatives using data and testing.
• Integrate influencer strategies into broader marketing approaches.

Skills

SEO strategy development

UX/CRO optimization

KOL/influencer marketing

Content strategy

Data analysis

Education

Bachelor’s degree in Marketing, Digital Media, or Business

Tools

Automation tools (Insider)

Job description

E-Commerce, Digital Growth Head of Department

Responsibilities

• SEO & Organic Traffic Growth: Architect and lead an enterprise-level SEO strategy that drives organic traffic, brand visibility, and authority.
• Conduct ongoing technical audits, keyword research, and competitive backlink development.
• Partner with Product, UX, and Engineering to prioritize organic-first site optimizations and scalable architecture.
• Report on SEO success metrics (organic traffic, SERP rankings, conversions attributable to organic) to senior stakeholders.
• UX and Website Conversion Optimization (CRO): Oversee UX/CRO initiatives—from homepage and PDPs to checkout and campaign landing pages—using behavioral data, A/B testing, and UX insights.
• Execute hypothesis-driven experiments with analytics, heatmaps, and session replays to validate impact and iterate.
• Collaborate with creative and development to implement UX enhancements that reduce friction and boost conversion-rate metrics. (CRO best practices referenced in A/B testing frameworks and metric optimization)
• KOL / Influencer Marketing: Build and scale KOL/influencer strategies to expand reach and credibility, especially in high-consideration verticals or product launches.
• Oversee campaign end-to-end: partner selection, brief design, content alignment, tracking, and performance measurement.
• Integrate influencer touchpoints into broader SEO, content, and ad strategies for amplified impact.
• Content Strategy & Thought Leadership: Develop a cohesive content marketing approach—blogs, long-form content, product materials, social storytelling—that supports SEO, conversions, and influence.
• Work closely with content creators, designers, and product marketing to ensure messaging consistency and audience resonance.
• Monitor and optimize content KPIs (traffic, engagement, conversions from content) in partnership with the SEO function.
• Internal Communications & Retention Messaging: Own internal and customer retention messaging through channels like EDM, internal newsletters, surveys, and executive communications.
• Lead communication planning for organizational and culture campaigns, ensuring clarity, tone alignment, and read-through.
• Track effectiveness: open/read rates, engagement with key messages, sentiment indicators, pulse feedback.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• 2-5 years of hands-on experience in ecommerce, digital marketing or growth leadership. At least 2 years managing cross-functional teams across SEO, UX/CRO, content, and influencer/KOL campaigns.

Preferred Qualifications

• Experience working in eCommerce, retail, or consumer tech industries.
• Familiar with conversion rate optimization (CRO) and landing page A/B testing.
• Experience with automation tools (Insider)

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