Director of Sales & Marketing (172584)

Shangri-La Hotels and Resorts; Kota Kinabalu; On-site; USD 50,000 - 80,000; Full time

Job summary

Join a leading hotel as the Director of Sales & Marketing, where you will drive revenue growth through strategic planning and team leadership. This exciting role involves overseeing all marketing efforts and building relationships to enhance brand presence. You will thrive in a dynamic environment committed to excellence in hospitality.

Qualifications

• Minimum 5 years experience in a similar role in a 5-star hotel.
• Strong knowledge of sales in hospitality industry.
• Ability to resolve conflicts diplomatically.

Responsibilities

• Develop strategic sales and marketing plans to increase occupancy, ADR, and RevPAR.
• Lead and manage the Sales & Marketing team for high performance.
• Oversee digital marketing and PR activities.

Skills

Leadership

Communication

Negotiation

Relationship-building

Education

Bachelor’s degree/diploma in Hospitality Management

Business Administration or equivalent

Job description

Be part of our Shangri-La family!

To be the best-loved hospitality group, pioneering new horizons and setting new benchmarks

Shangri-La Tanjung Aru, Kota Kinablau is located just 10 minutes away from the city of Kota Kinabalu, Sabah, Malaysia. It’s a luxurious, tranquil retreat that provides the setting for an amazing tropical gateway. The resort consist of 6 locals' favourite Kota Kinabalu restaurants and bars with spectacular Sabah Golden Sunset at Sunset Bar and Coco-Joe’s Bar & Grill. Owned and operated by the resort a private jetty for islands transfer to Tunku Abdul Rahman Marine Park to experience an amazing snorkelling with tropical fish and corals. Our Chi, The Spa renowned as a picturesque spa in Kota Kinabalu that offers treatments based on a traditional Asian healing philosophies located on the resort’s private spa island.

Shangri-La Tanjung Aru, Kota Kinabalu is currently seeking an enthusiastic and dedicated Director of Sales & Marketing to join our team and drive revenue growth, brand awareness and market expansion across all market segments of our hotel. This is an exciting opportunity to grow within a dynamic and fast-paced environment while contributing to our commitment to excellence in hospitality by living our core beliefs: Do Good, Obsess Over Customer Experience, Own Our Success, Compete to Win, and Never Give Up.

Job Summary:

The Director of Sales & Marketing will be responsible for developing and executing comprehensive sales and marketing strategies that align with our business goals. This role will oversee all aspects of revenue generation, including corporate, leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), digital marketing, and brand development.

Key Responsibilities:

• Develop and implement a strategic sales & marketing plan to achieve business targets and drive hotel occupancy, ADR, and RevPAR.
• Lead, mentor, and manage the Sales & Marketing team to ensure high performance and professional development.
• Identify new market opportunities, partnerships, and business channels to maximize growth.
• Oversee digital marketing, social media campaigns, SEO/SEM efforts, and website performance.
• Manage PR activities and brand positioning across multiple platforms.
• Build and maintain strong relationships with key clients, travel agents, corporate accounts, and event organizers.
• Analyse sales performance metrics and market trends to inform decision-making and strategy.
• Collaborate with operations, revenue management, rooms and F&B departments to ensure alignment of goals and offers.

Requirements:

• Possesses a bachelor’s degree/diploma in Hospitality Management, Business Administration or equivalent.
• Previous experience in 5 stars international class hotel, with at least 5 years in the similar capacity role.
• Strong knowledge of corporate, leisure, and group sales within the hospitality industry.
• Strong leadership skills and the ability to effectively lead high-performance team and able to achieve sales targets.
• Excellent communication, negotiation and relationship-building skills.
• Ability to resolve conflicts and handle difficult situations with professionalism and diplomacy.
• Knowledge of budgeting and financial management.
• Deep understanding of luxury hospitality trends, customer segmentation and international markets.
• Flexibility to work weekends, holidays, and on-call shifts as needed.

How to Apply:

Interested candidates are encouraged to submit their resume and cover letter to [e-mail] by 15 July 2025.

Only shortlisted candidates will be contacted for interview & selection. We look forward to hearing from you

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