Director of Sales & Marketing

Mercure Hotels; Alor Setar; On-site; MYR 60,000 - 80,000; Full time

Job description

Company Description

Hotel for travellers looking for local and authentic experiences.

Mercure Miri City Centre features 172 contemporary and stylish rooms and suites with extensive dining options, two dedicated floors of conference and banqueting facilities, including the hotel's social hub, Ruai Co-working Space.

Job Description

This position is responsible for planning and managing the overall sales and marketing of the hotel to achieve optimal occupancy, maximize revenue, and meet or exceed hotel profit objectives.

Business Performance

• Prepare, implement, and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts, and other reports as required.
• Analyze monthly P&L and month-end reports, identify deviations from business plan goals.
• Work with Finance and team in the preparation and management of the department’s budget and financial forecasts.
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan for the department.

Sales & Marketing

• Conduct daily briefings with the department on current key activities.
• Direct and manage all group, transient, and catering/banquet sales activities to maximize hotel revenue.
• Survey, review, and analyze competition, market trends, customer needs, and comments to be proactive and adapt with business intelligence.
• Determine the effectiveness of existing programs and develop new strategies.
• Manage and direct all advertising, public relations, and promotional activities in conjunction with corporate marketing and public relations departments.
• Actively participate in sales presentations, property tours, and customer meetings.
• Evaluate changes in guest needs, the guest mix, and the competitive set to recommend appropriate product/service and operational changes.
• Participate in community and professional organizations to maintain high visibility and promote a positive image.

Qualifications

• At least 5 years of professional experience in hotel sales.
• Outstanding sales acumen and a commercial mindset.
• Negotiation-level English language skills; proficiency in another foreign language is an advantage.
• Ability to work well under pressure in a fast-paced environment.
• Excellent interpersonal, communication, team management, and leadership skills.
• Good management and analytical skills; problem-solving abilities.
• Guest- and quality-oriented thinking.
• Dedication and professional commitment.
• Independent and responsible work ethic.

Additional Information

WHY WORK FOR ACCOR

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world.
• Contribute to the community and make a difference through our CSR and ESG activities.