Director, Business Development & Marketing

Asian Banking School Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 250,000; Full time

Job summary

A leading company in banking education seeks a Director of Business Development & Marketing to drive its regional and global market expansion. This strategic role involves cultivating institutional partnerships, enhancing the brand presence, and managing a high-performing team. The ideal candidate has extensive experience in the sector, a strong educational background, and a result-oriented approach to leadership.

Qualifications

• Minimum 10-15 years of senior experience in business development or strategic marketing.
• Proven success in ASEAN business growth.
• Experience engaging C-level executives and managing digital platforms.

Responsibilities

• Formulate and implement business development strategies for international market.
• Lead client acquisition campaigns in Malaysia.
• Oversee marketing strategy and brand development.
• Manage and develop a business development and marketing team.

Skills

Leadership

Interpersonal Skills

Negotiation

Digital Marketing

Financial Literacy

Education

Bachelor's Degree in Business, Marketing, Finance, or related discipline

MBA or equivalent Master’s degree (strongly preferred)

Job description

Director, Business Development & Marketing

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1. Regional and Global Expansion (ASEAN, Asia & Global Markets):

Formulate and implement a robust business development strategy for ABS’s international market penetration and regional presence.

Cultivate institutional partnerships and alliances across ASEAN, wider Asia, the Middle East, and other high-potential global markets.

Lead market entry initiatives including feasibility studies, regulatory alignment, partnership models, and localization strategies.

Represent ABS at international forums, exhibitions, and high-level business meetings to promote institutional presence and brand prestige.

2. Domestic Market Leadership & Client Management (Malaysia):

Sustain, enrich, and grow ABS’s domestic business portfolio through deep engagement with Malaysian banks, financial institutions, and regulatory bodies.

Maintain strong client servicing structures and follow-up mechanisms to support long-term relationships and repeat business.

Lead targeted client acquisition campaigns and institutional outreach to ensure continuous business growth in Malaysia.

3. Business Development in Singapore:

Develop ABS’s institutional footprint in Singapore through strategic partnerships, training initiatives, and market alliances.

Identify and engage key stakeholders within Singapore’s banking, fintech, and financial services sectors to position ABS as a trusted regional training provider.

Work closely with regulatory and industry bodies in Singapore to align offerings with local needs and standards.

4. Marketing Strategy and Brand Development:

Design and execute an integrated marketing strategy that builds ABS’s brand identity and enhances visibility across all target markets.

Oversee the production and distribution of marketing and communication materials including thought leadership content, campaign assets, and brand stories.

Supervise events, seminars, and public engagement activities that elevate ABS’s brand among target clientele and industry leaders.

5. Digital Business and Portal Commercialization:

Lead the marketing and business development strategy for ABS’s Digital Learning Portal and digital education initiatives.

Identify commercialization opportunities, including B2B and B2C sales pipelines, licensing, and white-label arrangements.

Collaborate with product, technology, and academic teams to ensure digital offerings align with market demand and global best practices.

6. Strategic Projects and Special Initiatives:

Spearhead strategic special projects and Board-approved initiatives that contribute to institutional transformation and growth.

Coordinate with internal stakeholders and external consultants to implement high-level projects such as consortium engagements, new product launches, and strategic alliances.

7. Leadership and Team Development:

Build and manage a high-performing business development and marketing team.

Foster a results-driven, innovative, and collaborative work culture.

Provide coaching, mentorship, and leadership development for team members.

8. Financial and Performance Management:

Establish and monitor business development and marketing KPIs aligned with organizational strategy.

Track budgets, ROI metrics, and conversion rates to ensure operational and financial effectiveness.

Report regularly to the CEO and EXCO on progress, challenges, and opportunities.

Strategic business acumen with global vision.

Outstanding interpersonal, negotiation, and relationship management skills.

Expertise in digital marketing, CRM systems, and brand development.

Strong financial literacy and performance tracking capability.

Excellent communication and public speaking abilities.

Experiences:

Minimum 10–15 years of senior experience in business development, strategic marketing, or corporate leadership in the banking, financial services, or executive education sector.

Proven success in leading business growth across ASEAN and international markets.

Experience in engaging C-level executives, regulators, and global institutions.

Demonstrated ability in digital business development and managing commercial platforms or portals.

Strong project management and cross-border partnership development experience.

Qualifications:

Bachelor's Degree in Business, Marketing, Finance, or a related discipline (MBA or equivalent Master’s degree is strongly preferred).

Candidate's Profiles:

Visionary leadership with a hands-on execution style.

High emotional intelligence, cultural sensitivity, and adaptability.

Integrity, professionalism, and resilience under pressure.

Entrepreneurial spirit with a proactive and growth-oriented mindset.

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The ASIAN BANKING SCHOOL (ABS) is dedicated to developing talent and is the largest specialised provider of quality banking training programmes in the ASEAN region.

As the industry’s preferred partner in learning and development, ABS offers relevant training programmes that cover a comprehensive list of banking areas that are designed and developed in-house by our Specialist Training Consultancy Team or in collaboration with strategic learning partners that includes some of the top business schools in the world. It also provides specialised consulting services and tailored learning solutions to meet the specific needs of its clients.

Through its sector-leading Executive Education programmes including the ground-breaking Global Banking Leaders Programme with Cass Business School, City, University of London, as well as the Emerging Banking Leaders and Summer School Programmes with the University of Cambridge Judge Business School, ABS equips banks and its senior executives with the right knowledge to take them up and move them forward.

ABS works closely with the Asian Institute of Chartered Bankers in raising competency standards for the banking industry through the delivery of training workshops related to professional qualifications developed and awarded by the professional body. It is also the exclusive training partner for the Chartered Banker Institute in the UK.

ABS also plays a significant role in enriching the talent pipeline for the financial services sector through the industry recognised Financial Sector Talent Enrichment Programme (FSTEP) and Graduate Training programmes. It is also responsible for designing, developing and delivering the industry-wide Ethics and AML / CFT programmes.

Guided by the transformation blueprint for the Malaysian banking education landscape, it is the aim of ABS to innovate the approach of developing talent, and in turn raise the calibre and dynamism of professionals in the industry.

To find out more about ABS, please visit www.asianbankingschool.com

The ASIAN BANKING SCHOOL (ABS) is dedicated to developing talent and is the largest specialised provider of quality banking training programmes in the ASEAN region.

As the industry’s preferred partner in learning and development, ABS offers relevant training programmes that cover a comprehensive list of banking areas that are designed and developed in-house by our Specialist Training Consultancy Team or in collaboration with strategic learning partners that includes some of the top business schools in the world. It also provides specialised consulting services and tailored learning solutions to meet the specific needs of its clients.

Through its sector-leading Executive Education programmes including the ground-breaking Global Banking Leaders Programme with Cass Business School, City, University of London, as well as the Emerging Banking Leaders and Summer School Programmes with the University of Cambridge Judge Business School, ABS equips banks and its senior executives with the right knowledge to take them up and move them forward.

ABS works closely with the Asian Institute of Chartered Bankers in raising competency standards for the banking industry through the delivery of training workshops related to professional qualifications developed and awarded by the professional body. It is also the exclusive training partner for the Chartered Banker Institute in the UK.

ABS also plays a significant role in enriching the talent pipeline for the financial services sector through the industry recognised Financial Sector Talent Enrichment Programme (FSTEP) and Graduate Training programmes. It is also responsible for designing, developing and delivering the industry-wide Ethics and AML / CFT programmes.

Guided by the transformation blueprint for the Malaysian banking education landscape, it is the aim of ABS to innovate the approach of developing talent, and in turn raise the calibre and dynamism of professionals in the industry.

To find out more about ABS, please visit www.asianbankingschool.com

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