Digital & PR Executive

Henkel AG & Co. KGaA; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company seeks a Digital & PR Executive to enhance its online presence and marketing strategy. Responsibilities include managing social media, coordinating campaigns, and analyzing performance data to drive ecommerce sales. The ideal candidate should be proactive, creative, and able to work cross-functionally.

Qualifications

• Experience in digital marketing and social media.
• Ability to coordinate with external agencies.
• Strong analytical skills to evaluate campaign performance.

Responsibilities

• Coordinate with digital agency on content planning.
• Monitor social media replies and suggest interactions.
• Prepare monthly reports on digital campaigns.

Skills

Content planning

Social media management

Data analysis

Creative development

Job description

About this Position The Digital & PR Executive is responsible in assisting and implements brand's online marketing strategy, which includes market research and targeting, social media outreach, search engine optimization, newsletters and direct advertising, lead generation, brand building, and conversion.

What you´ll do

• Coordinate with digital agency on content planning and creatives development
• Monitor replies on social media and reviews (Facebook & Instagram) and suggest responses to best interact with audience
• Liaise & brief external creative designer to develop all the ecommerce campaign assets
• Analyse data to evaluate social content performance to increase brand performance and drive ecommerce sales
• Assist in planning PR Events, PR Seeding & content creators' engagements
• Assist in managing the paid search budget and maximize ROI, and drive traffic
• Organized self-starter who is capable of working cross-functionally on the planning and the implementation of multiple-digital campaign projects
• Organize and oversee advertising/communication campaigns across communication platforms offline and online
• Prepare monthly reports on all digital campaigns and social reports
• Design, build and maintain the brands social media presence