Digital Media Specialist

The M Makers; Kuala Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing agency in Kuala Selangor is seeking a motivated Digital Media Specialist to lead and optimize paid marketing campaigns across platforms like Google and Meta. The ideal candidate will have hands-on experience with data visualization tools and a proven track record in executing successful marketing strategies. Strong analytical and collaborative skills are essential for this role.

Qualifications

• Hands-on experience in building dashboards using Google Looker Studio.
• Strong skills in data visualization, custom metrics, and data blending.
• Proven experience in developing and executing successful paid marketing campaigns.

Responsibilities

• Own the development and execution of paid marketing campaigns.
• Continuously refine strategies and budgets based on performance data.
• Track and monitor campaign performance and prepare comprehensive reports.

Skills

Data visualization

Google Ads

Meta Ads

Data interpretation

Collaboration

Tools

Google Looker Studio

Google Tag Manager

Google Analytics 4

Job description

We are seeking a highly motivated and data-driven Digital Media Specialist to join our growing team. In this role, you'll be responsible for the strategic development, execution, and optimization of paid marketing campaigns across a variety of platforms. You'll work closely with internal stakeholders to understand client goals, drive measurable results, and continuously identify new opportunities for growth.

Responsibilities

• Collaborate directly with internal stakeholders to understand client marketing goals and set clear, achievable KPIs for each campaign, ensuring alignment with broader marketing objectives.
• Own the development and execution of paid marketing campaigns across key platforms, including Google, Meta, TikTok, LinkedIn, and Yahoo.
• Continuously refine and adjust strategies and budgets based on ongoing performance data to ensure client marketing objectives are met and exceeded.
• Track and monitor campaign performance, prepare comprehensive reports, provide actionable insights, and suggest improvements based on weekly findings.
• Identify growth opportunities and innovative strategies to expand client reach and impact through paid marketing channels.
• Manage the technical setup of campaigns, including tracking implementation and monitoring using Google Tag Manager, to ensure accurate data collection and analysis.
• Stay passionate and proactive in learning about industry trends and customer expectations to continuously improve campaign performance.

Qualifications

• Must have hands-on experience in building and optimizing dashboards using Google Looker Studio, integrating multiple data sources like Google Ads, Meta Ads, and Google Analytics 4.
• Strong skills in data visualization, custom metrics, and data blending to generate actionable insights.
• Experience in automating reports and scheduling data updates for real-time performance tracking is essential.
• Proven experience in developing and executing successful paid marketing campaigns across various platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills.
• A proactive and results-oriented mindset.