Digital Marketing Specialist for Fintech Company (Thai Speaker)

Two95 International Inc.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent digital marketing firm in Kuala Lumpur is looking for an experienced digital marketer to lead marketing planning, brand development, and content marketing. The ideal candidate will have a minimum of 5 years of experience in digital marketing and possess strong skills in market research and branding. This role requires collaboration with various teams and partners to ensure successful campaigns. Proficiency in English is essential, and knowledge of Thai will be a plus.

Qualifications

• Minimum 5 years of digital marketing experience.
• Solid branding experience from inception to market.
• Regional exposure in SEA/APAC/LATAM/EMEA is mandatory.
• Good command of written and spoken English.

Responsibilities

• Responsible for marketing planning, including brand development.
• Perform market research and propose media buying plans.
• Generate and review content in collaboration with the Content Writing team.
• Coordinate marketing material and manage related administrative tasks.
• Formulate and execute PR/Marketing strategies.
• Collaborate with internal and external partners to ensure campaign success.
• Coordinate marketing activities such as events and promotions.

Skills

Digital marketing

Content marketing

Brand development

Market research

SEO knowledge

Analytical tools

English proficiency

Thai language

Job description

Overview

Digital marketing is a newer job in the age of social media and the internet. Almost every single industry needs digital marketers in order to stay relevant in today\'s society. The digital marketer is responsible for a large portion of the business\'s online presence. Whether they are focused on social media or website development is up to the business. Digital marketing is a term that casts a wide net and can include a lot of different responsibilities. A digital marketer could become a marketing manager one day if they work hard enough.

Responsibilities

• Responsible for marketing planning including Brand development and Brand building as well as Content marketing.
• Perform market research, identify suitable channels, and propose media buying plan to penetrate new markets as well as existing market like Vietnam.
• Generate content for the purpose of content marketing and review content by working closely with the Content Writing team.
• Coordinate marketing material, manage marketing-related administrative tasks with Marketing Manager.
• Formulating and execution of the PR/Marketing strategies. Handle media, bloggers, webinar, workshop as well as digital inquiries and requests.
• Working closely with the Marketing Manager & Marketing Team including Performance Marketing, Content Team & Design Team to develop effective strategies to achieve goals.
• Collaborate with various internal parties and external cooperation partners to ensure marketing campaigns can run smoothly and achieve ROI.
• Coordinate different kinds of marketing activities such as exhibitions/marketing events/promotion campaigns if needed.
• Business travel may be required depending on the needs of business.

Qualifications

• Min. 5 years of digital marketing experience is required.
• Digital Marketing experience combined with solid Brand Building experience from 0-1 and 1-10 is mandatory.
• Hands-on regional exposure in SEA/APAC/LATAM/EMEA.
• Experience in Content Writing & Editing is ideal.
• Basic SEO knowledge will be an added advantage.
• Knowledge and experience with online analytical tools will be an added advantage.
• Good command of written and spoken English.
• Read & write in Thai language will be an added advantage.
• Open to locals and expats based at Malaysia Only.
• Near to Public Transport.